For 2011, Audi is preparing new product launches amid reports that it has reached high sales numbers. Audi is working on making the biggest investment in its history between 2011 and 2015. Audi is ready to pour in a total of EUR11.6 billion to create new products, new technologies and to upgrade the existing facilities. Audi is also prepared to invest to have additional manpower. Audi expects to hire 1,200 skilled employees next year.
Thomas Sigi, Audi member of the board for Human Resources, said “Innovation requires people.” Sigi explained that these added employees will serve to mainly enhance its electromobility and lightweight construction fields of competence, as well as the implementation of its growth strategy.
Audi’s profits during the next few years will be used to develop new products and technologies based on the breakthroughs achieved during the last two years in the field of electric and hybrid drive systems.
The Ingolstadt and Neckarsulm sites are also expected to receive some improvements as some of the invested money have been allocated for them.
According to Thomas Sigi, innovation will always need people. Mr. Sigi is currently part of AUDI AG’s Board of Management for Human Resources. In line with this, Mr. Sigi continued, the company projects that in 2011, it will be hiring an estimated 1,200 experts.
These experts are expected to mainly increase the company’s capability when it comes to lightweight construction and electromobility. It was back in 2010 when the company recruited around 500 experts as well as 780 trainees, both of which started their vocational training in its Neckarsulm and Ingolstadt facilities.
The company hopes to introduce different new models by 2011. This will include the Audi A6 and the company’s first-ever fully hybrid offering, the Audi Q5 Hybrid. It was when the company first launched the Audi Q3 that it officially entered the midsize premium SUV class.
Q3 is manufactured at its facility located in Martorell, Spain. The German facilities will also lay the foundation of the company’s future with more than €5 billion being invested from 2011 to 2015 at its Neckarsulm and Ingolstadt plants.
According to Strotbek, the German facilities and even the foreign ones are expected to profit from the growth prospects of the Audi, especially in the Chinese market.