Audi to offer TDI engine as option for the 2014 A4 sedan in the US

Article by Anita Panait, on March 14, 2013

Audi will be offering a TDI engine as an option for its next-generation A4 sedan in the United States as it extends its target to sell more diesel engines in the country. Audi will be rolling out a new version of the A4 in 2014. Audi skipped the current model in November 2012 when it disclosed plans to offer four more TDI models in the US.

Scott Keogh, president of Audi of America, said that dealerships in the US will receive the Audi A4 with a two-liter TDI engine after the new generation arrives. Audi’s decision to offer a TDI engine-powered A4 in the US reflects a strategy to meet rising corporate average fuel economy standards without jeopardizing torque.

Although diesel is more expensive than regular unleaded gasoline in the US, brands like Jeep, Chevrolet and Mazda have recently launched diesel-powered models to take advantage of their better fuel economy. Keogh said that Audi decided to wait on plans to roll out a TDI version of the A4 to the US until the model’s redesign.

The president of Audi of America told Automotive News in a phone interview that with the A4 already deep in its life cycle, it does not make any sense to dramatically re-engineer and re-architect the car to only have a two-year selling period. Audi sold 35,415 units of the A4 or its S4 performance variant in 2012 in the US. The A4 and the S4 variant accounted for one in four of the 139,310 Audis sold in the US in 2012.

Audi already offers a TDI engine in the Q7 crossover and the outgoing A3 hatchback in the US. The carmaker disclosed at the Los Angeles Auto Show that it will offer a diesel engine in the Q5 crossover, in the A6, A7 and A8 high-end sedans. The A8 diesel will be rolled out in the spring and the other three models will be rolled out in the fall. Keogh said Audi considered installing a 3-liter TDI engine in the next A4, but eventually decided that sales would be too low to justify the investment.

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