Audi to show ‘Auto Union Type C e-tron’ toy car at International Toy Fair in Nuremberg

Article by Christian Andrei, on January 22, 2011

Audi has been working on a small scale project: the Auto Union Type C e-tron. You might remember Auto Union as the German monster company that consists of Audi, DKW, Horch, and Wanderer, and e-tron, which is the electric system which will power the car maker's EVs in the near future. The Auto Union e-tron is a toy that Audi will be bringing to the International Toy Fair in Nuremberg next month.

The Auto Union e-tron, based on the limited-edition pedal car model sold through quattro, has an aluminum and carbon-look body and it is powered by an electric motor that powers the rear wheels.

Power for the motor comes from a lithium-ion battery. Kids and adults up to 1.80 meters (5’11”) in height can be accommodated in this toy. But with the size of the car, motor and battery, it only has a total power output of 1.5 hp and a torque of 40 Nm. This toy car has a top speed of 30 km/h (18.64 mph).

Audi design’s exclusive soccer table will also be displayed at the 62nd International Toy Fair in Nuremberg. Interestingly, this exclusive soccer table has been noted for its Vorsprung durch Technik, or advancement through technology.

This is primarily because of the materials, finish and technical workmanship – all of the highest standards -- employed on this new toy. In fact, high-strength plastic and aluminum were added to the toy’s wooden core by hand. As a testament to its high quality, the table can be for professional tournament use.

Audi design will initially produce just 20 tables, each having a price of €12,900. On the other hand, quattro GmbH is displaying prototypes of baby and children's products inspired by the world of motorsport like the racing bodysuit, the pit stop baby bottle, the mini sound absorber kit (pacifier) and the power/brake socks.

Moreover, Audi is displaying a study of the successor of the current "Audi Junior quattro" ride-on toy car at the 62nd International Toy Fair in Nuremberg. Not to be absent at the fair is Audi’s high-quality range of classic car-related toys like remote-controlled models and plush cars as well as the Audi motorsport bear.

The carmaker will also display Wörthersee models of the Audi A1 to a scale of 1:87, among others. Visitors at the 62nd International Toy Fair in Nuremberg -- industry professionals, commercial resellers and journalists – could take a better look of the Audi’s toys at the carmaker’s exhibit stand.

Its participation at the 62nd International Toy Fair should allow Audi to increase people’s awareness of its wide range of toys. The International Toy Fair in Nuremberg is expected to attract around 2,600 exhibitors from February 3 to 8.

Press Release

A small-scale e-tron study: Audi at the International Toy Fair in Nuremberg

AUDI AG will be showing a selection of its products again at the 62nd International Toy Fair in Nuremberg. Last year Audi became the first car manufacturer ever to present a selection of model cars and new products from the Audi children's world to visitors on its own stand in Nuremberg. The highlight in 2011 will be the "Auto Union Type C e-tron study" with electric drive. The International Toy Fair will take place from February 3 to 8.

Audi will be continuing the subject of electric mobility in a fun way at the Nuremberg fair: The brand with the four rings is presenting a unique specimen, which is as innovative as it is exclusive, on its 75 square meter (807.29 square feet) stand – the Auto Union Type C e-tron study. This is based on the limited-edition pedal car model which is sold through quattro GmbH, a subsidiary of AUDI AG. The body of the hand-finished unique specimen is made of aluminum and carbon-look material and is suitable for children and adults of up to 1.80 meters (5'11") in height. The 1:2 scale study is 2.32 meters (7.61 feet) long and 97 centimeters (38.19 inches) wide.

The electric motor drives the rear wheels, is charged by a lithium-ion battery and, with an output of 1.5 hp, reaches a torque of 40 Nm (29.50 lb-ft) – and briefly as much as 60 Nm (44.25 lb-ft). This enables the car to reach a top speed of 30 km/h (18.64 mph). The study is also equipped with a reverse gear.

Depending on how it is driven, the little Audi e-tron has a range of around 25 kilometers (15.53 miles). It can then be charged at a standard 230 volt household socket. Depending on the battery charge status, this takes about two hours.

The exclusive soccer table from Audi design will also be making an appearance in Nuremberg. Alongside its emotive styling, this toy is also noted for its Vorsprung durch Technik. Its materials, finish and technical workmanship satisfy the highest standards. Aluminum and high-strength plastic are added to the wooden core by hand. The table, incidentally, is absolutely suitable for professional tournament use. Its combination of functionality and design is unique in table soccer. Only 20 tables will be built initially, with each small-series soccer table costing €12,900.

quattro GmbH is showing prototypes of a rather different kind in the area of baby and children's products: The racing bodysuit, the power/brake socks, the pit stop baby bottle and the mini sound absorber kit (pacifier) were all inspired by the world of motorsport. Audi is also showing a study of the successor model to the current "Audi Junior quattro" ride-on toy car in Nuremberg.

Audi will of course also be presenting its high-quality range of classic car-related toys: remote-controlled models, plush cars and the Audi motorsport bear. The Wörthersee models of the Audi A1 to a scale of 1:87, among others, will be displayed in the model car paternoster.

Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit stand. Through its presence at the fair in Nuremberg, Audi is looking to draw attention to the wide range of toys offered in its portfolio. The International Toy Fair in Nuremberg is one of the world's leading professional exhibitions for toys and leisure products. About 2,600 exhibitors will display their wares from February 3 to 8.

Topics: audi, electric car

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