Audi to show EV training concept for dealerships at Automechanika

Article by Christian A., on September 2, 2010

Audi dealerships will be put through a new training concept on how to sell its electric cars. These cars will be sold under the badge e-tron. According to Bernd Hoffmann, Audi's head of sales for aftermarket and genuine parts, electric cars will have new service and maintenance requirements, so it has already began preparing its dealer and service networks.

To be able to cope with the new technology, two new job profiles were introduced: an Audi high-voltage technician and an Audi electric technician.

On the technical aspect, Audi’s service stations will be equipped with a test module and a test adapter. But Hoffman clarifies that this is “just the very beginning,” and that “the future of electric drivetrains holds much in store” for Audi’s sales as well as its aftermarket business.

At the Geneva Auto Show in March, Audi development chief Michael Dick said that it expects about 5% of its new-car sales to be electric models in 10 years. Audi will be launching an e-tron sports car to the market in 2012. At the Geneva show, Audi revealed the A1 e-tron, a nearly production-ready concept developed from its new A1 subcompact.

The A1 e-Tron is the third electric car concept to come from Audi, which displayed bigger e-tron cars at the Detroit auto show in January and in last year’s Frankfurt show. This September, Audi's EV training concept will be shown at the Automechanika aftermarket trade fair in Frankfurt.

As part of Audi’s Top Service strategy, it will reveal other “new and innovative training concepts” at the trade event. In an e-mail, Hoffman said that the focus is on customers as new processes are implemented like interactive training platform and motivational programs. He added that the company will be directing the spotlight at those behind the brand: the team that “lives” the Audi Top Service. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries