Audi to show EV training concept for dealerships at Automechanika

Article by Christian Andrei, on September 2, 2010

Audi dealerships will be put through a new training concept on how to sell its electric cars. These cars will be sold under the badge e-tron. According to Bernd Hoffmann, Audi's head of sales for aftermarket and genuine parts, electric cars will have new service and maintenance requirements, so it has already began preparing its dealer and service networks.

To be able to cope with the new technology, two new job profiles were introduced: an Audi high-voltage technician and an Audi electric technician.

On the technical aspect, Audi’s service stations will be equipped with a test module and a test adapter. But Hoffman clarifies that this is “just the very beginning,” and that “the future of electric drivetrains holds much in store” for Audi’s sales as well as its aftermarket business.

At the Geneva Auto Show in March, Audi development chief Michael Dick said that it expects about 5% of its new-car sales to be electric models in 10 years. Audi will be launching an e-tron sports car to the market in 2012. At the Geneva show, Audi revealed the A1 e-tron, a nearly production-ready concept developed from its new A1 subcompact.

The A1 e-Tron is the third electric car concept to come from Audi, which displayed bigger e-tron cars at the Detroit auto show in January and in last year’s Frankfurt show. This September, Audi's EV training concept will be shown at the Automechanika aftermarket trade fair in Frankfurt.

As part of Audi’s Top Service strategy, it will reveal other “new and innovative training concepts” at the trade event. In an e-mail, Hoffman said that the focus is on customers as new processes are implemented like interactive training platform and motivational programs. He added that the company will be directing the spotlight at those behind the brand: the team that “lives” the Audi Top Service. [via autonews - sub. required]

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