Audi to upgrade A8 to better compete against Mercedes-Benz S-class

Article by Anita Panait, on August 8, 2013

Audi is upgrading its line-topping A8 later this year to better compete against a new generation of the Mercedes-Benz S class. Audi said in a statement will equip the A8 with new LED headlights, as part of the German carmaker’s bid to report a new sales record in 2013. The German carmaker is also planning its A3 models with high-speed wireless technology to increase its appeal.

Audi confirmed its forecast that its revenues for full year 2013 will increase "slightly," boosted by demand for the Q3 and Q5 sports utility vehicles and the new-generation A3 line. The carmaker is expanding its A3 line include a sedan version that will be marketed in Europe, China and the United States.

Audi aims to sell over 1.5 million vehicles in 2013, two years ahead of its initial target. Audi Chief Financial Officer Axel Strotbek said in the statement that the carmaker is making heavy investments in new products, developing leading-edge technology and expanding its production network worldwide.

Strotbek said that despite challenging economic conditions, Audi is sticking to its goals like posting an operating profit at the upper end of its range of 8-10 percent of sales. Audi is aiming of becoming the best-selling luxury carmaker by the end of the decade, besting fellow German premium carmakers BMW and Mercedes-Benz.

Audi needs to improve its appeal for the richest vehicle buyers to achieve its goal. Audi is currently behind BMW and Mercedes in the executive-sedan segment, where sold just 38,600 A8s in 2012. In comparison, Mercedes sold 80,300 S-class vehicles and BMW delivered 59,200 units of BMW 7-series.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Mazda’s RX-7 and RX-8 rotary sports car are two of the most beloved sports cars from Japan. Aside from their terrific road balance and agility, these sports cars are powered...
by - December 8, 2016
Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries