Audi tops 2013 China Sales Satisfaction Index by J.D. Power

Article by Anita Panait, on July 4, 2013

Audi topped the premium brand ranking in J.D. Power and Associates' 2013 China Sales Satisfaction Index that was published last week. Audi got a score of 721, much higher than the premium market average of 665. Audi was also the only premium brand to have its results published in the survey.

The 2013 China Sales Satisfaction Index was based on surveys of 14,462 car owners who acquired vehicles from January to April 2013. The buyers were asked to rate their vehicle purchasing experience according to several factors like the delivery process, the initial contact, the deal, the dealership facility and the salesperson. The 47 mass-market brands and six luxury brands in the survey were rated separately since their buyers have different expectations.

On the other hand, topping the mass-market brand ranking in the index is Dongfeng Nissan, which scored 732 of maximum 1,000 points, compared to volume market average of 647. Dongfeng Nissan was followed by Beijing Hyundai with a score of 715. Dongfeng Citroen and Dongfeng Yueda Kia were tied at third with 703 each.

Chery was the top-ranked Chinese brand in the survey, finishing 10th overall in the mass-market segment with a score of 663. Zhejiang Geely's Gleagle brand was 12th with 651. FAW Car was 13th with a score 650 while Geely's Emgrand brand was 15th with 647. No other Chinese brand scored above the industry average.  J.D. Power also did not publish results for brands that ranked below the industry average.

Topics: audi, jd power, china, study

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