Audi trims global sales lead of BMW in July 2014

Article by Christian Andrei, on August 11, 2014

BMW saw its deliveries surge 8 percent in July to 139,399, but that failed to keep Audi at bay as the latter close the global sales gap between them. This came as Audi delivered 144,000 units in July, marking the third month that it outsold BMW globally. BMW is currently the best-selling luxury carmaker in the world, after taking over the crown from Mercedes-Benz in 2005.

Audi also climbed from third to second in 2011. Both Mercedes-Benz and Audi have vowed to topple BMW from the global sales throne. According to BMW, it posted a 10-percent jump in sales in the first seven months of 2014 to a record 1.03 million units.

Yet, Audi chopped the lead by 40 percent to just 12,397 cars and light trucks. BMW’s lead at this point of the year in 2013 was 21,035 vehicles. The smaller lead comes as BMW experience weakening momentum, no thanks to lower sales growth in core European markets and the United States.

BMW saw its group deliveries for the January-July period -- including the Mini and Rolls-Royce brands -- climb 3 percent in Europe and 5 percent in the US. On the other hand, Audi saw its sales grow 7 percent in Europe and 13 percent in the US.

In June, BMW chief executive Norbert Reithofer told Automobilwoche in an interview that the carmaker was reconsidering to what extent competing with Audi and Mercedes for the global no. 1 crown was still a priority for BMW. [source:]

Topics: audi, bmw, sales

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