Audi U.S. chief says profitable growth is more important than hitting a sales goal

Article by Christian Andrei, on August 25, 2010

Instead of hitting the 200,000 sales target, Audi of America President Johan de Nysschen is more intent on profitable growth. Audi AG CEO Rupert Stadler had set the 200,000 goal, which de Nysschen says he isn't married to, saying further that the US sales division will not be pushing itself to attain that goal at all costs.

In an interview with Automotive News, de Nysschen said that that Audi of America does require a directional target, which could be any number of vehicles but he stresses that the division isn't going to chase volume for the sake of volume.

In 2009, Audi sold 82,716 vehicles in the US but for 2010, de Nysschen expects an increase to just over 90,000 units. He said that the growth will only be of any good if it puts an extra dollar in the bank.

De Nysschen's strategy to propel that growth and to boost thin dealership inventory levels is for Audi to raise production for the North American market by 10%.

Currently, the supply is at 38 days versus a goal of 60 days. With the extra production, the supply should start to increase in late April and be back at the 60-day level in May or June.

De Nysschen also announced that a gasoline-electric hybrid version of the Q5 crossover will be launched in late 2011.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries