Audi, Vw planning larger vehicles for U.S. market not smaller, like the competition

Article by Christian Andrei, on October 24, 2011

Although the competition is trying to add compact, hybrid and electric cars, it seems that Audi and Volkswagen are going the other way and want to apply a different product strategy in the United States. Volkswagen launched the Passat sedan especially designed and built in the United States, and the car is larger than the European version, despite the lower price.

Moreover, Volkswagen is also focusing on the Jetta and on the second-generation Beetle that hit the dealerships in September.

Regarding Audi, the German manufacturer delayed the introduction of the Q3 crossover in the United States, also rejected the A1 minicar and said that if the A2 will reach the US, it will only be as an electric car. What is more interesting is that the Audi A3 hatchback will also be pulled from the United States when a new roomier sedan designed for American consumers will go on sale later in 2014.

Moreover, other companies from the Volkswagen Group are planning to add SUVs and crossovers, such as Bentley, Porsche and Lamborghini. Bentley is considering a luxury crossover, which will receive an impressive V12 engine, while Lamborghini is mulling a sedan based on the Estoque concept or an SUV.

With the introduction of the A3 Sedan in 2013, Audi is finally entering the fray for the biggest market segment in the world: the compact sedan segment. The four door car gives you all the characteristics of the A3 models you love, but it is lighter because of the lightweight design, plus you have top quality infotainment and driver assistance solutions, and highly efficient and powerful engines. And you can see it all in the 300 hp S3 Sedan, which is the top model of the series.

The Exterior

The Audi A3 Sedan has an athletic look on the road and it has precise and elaborate details. The design is a mix between the old three-box concept and the coupe. It has the "tornado line" design that forms a light-bending edge that covers the entire side. The car has four doors and a 2.64 meter long wheelbase. And while the overall length is 4.46 meters, it has short overhangs.

Just above the side sills, this line rises sharply, more so than the other A3 models. The side surfaces are also more curved while the wheel arches are more flared. Measuring 1.8 meters wide, the A3 Sedan is 11 millimeters wider than the A3 Sportback. With its height is pegged at 1.42 meters, it is lower than the Sportback by nine millimeters.

A3 Sedan has independent lines on its hood, air intakes, grille, and the bumpers. The rear spoiler is integrated into the trunk lid while there are low and broad cuts on the rear lights, enhancing the car’s horizontal lines. You can opt for LED lamps as the carmaker will also be offering LED headlights when the new A3 is launched.

The Body

A3 Sedan has a 1.4 TFSI engine, reducing the curb weight to just 1,250 kg. The carmaker has used a lot of steel parts in the passenger cabin helping lower its weight, while also making it durable. The engine hood is aluminum. As such, you have a crash-safe, quiet and rigid body.

The interior and the engines follow the lightweight philosophy, the four-cylinder engine you see here only weighs a little more than 100 kg.

Topics: audi, vw, united states

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