Audi wants to grow even after reaching 2015 goals

Article by Christian Andrei, on February 22, 2011

Volkswagen AG's Audi division won’t stop expanding even after it reaches its target of selling 1.5 million cars annually by 2015 and of being recognized as the world's No. 1 luxury brand. In an interview with Automotive News Europe Executive Edition, Audi CEO Rupert Stadler said that the company won’t stop there.

Stadler said Audi’s strategic roadmap has other key targets namely: profitability, customer satisfaction and quality. Stadler added that he seeks to become the most successful premium brand and because of this goal, the targets have to be 'premium’.

Audi urgently requires more production capacity within the next four years to achieve the sales goals. Stadler said that Audi will add 125,000 units in additional capacity in Hungary as of 2013. This year, the Audi Q3 has its run up in Martorell in Spain with a maximum capacity of 100,000.

Stadler said that the decision on a U.S. facility won’t be made until 2015. Stadler added that China will be Audi's top market with Germany as number two.

He estimated that over the next five years, Audi’s volume in the U.S. market is expected to increase by 50% and that 200,000 units per year can be achieved after 2015. Stadler also said that the UK will be Audi's fourth-largest market while Italy will be ranked fifth. [via autonews - sub. required]

Topics: audi, sales

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