Audi wants to increase number of workers by more than 20 percent

Article by Christian Andrei, on April 24, 2011

To cope with sudden sales gains, Audi AG will have to expand its workforce by over 20% by 2020, CEO Rupert Stadler told Automotive News Europe. He said that Audi’s sales growth “goes hand in hand” with the increase in production capacity, manpower, and product line.

In 2010, Audi had 58,000 employees worldwide. Stadler forecasts that towards the end of 2020, Audi will have 70,000 employees.

He said that Audi will create 1,200 new jobs globally and will also add over 200 contract workers and 700 apprentices on board as employees. At the Shanghai auto show, Stadler was interviewed by Automotive News Europe.

He said that if Audi makes a decision to build an assembly plant in the U.S., then it would require 1,000 to 2,000 more workers in the country. But Audi is actually in no hurry about this plan as Stadler said that Audi will likely decide before 2015. The sales gains that Audi has been getting make the plan more attractive for the company. In 2010, Audi sold more than 100,000 units in the U.S. for the first time. Sales so far in 2011 are up by 14%.

Stadler said that Audi seeks to boost U.S. sales by a double-digit percentage in 2011. He revealed that Audi dealers are ordering more cars than the company can currently deliver.

Audi made an earlier announcement, saying that it aims to sell 150,000 to 160,000 units in the U.S. by 2015. Stadler said that Audi may achieve this target earlier.

Audi wants to unseat BMW from its position as the largest maker of luxury cars in the world. Audi is hoping to sell at least 1.5 million vehicles each year by 2015. While Audi sold 1.1 million vehicles in 2010, it has set a target to sell 1.2 million cars this year.

Topics: audi

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