Audi will invest 13 billion euros to chase Bmw

Article by Christian A., on December 30, 2012

Even as European markets continue to weaken, Audi still sets out to widen its market share by continuing to spend on new vehicles, plants and technology. Volume manufacturers have felt the pressure to lay off its employees and close down their factories. Audi said last Thursday that it will spend 13 billion euros ($17.2 billion) through 2016 on its worldwide operations, with over half or 8 billion intended for its two primary plants in Ingolstadt and Neckarsulm.

These investments are meant to sustain Audi’s expansion in foreign territories as Audi establishes plants in Mexico and China and adds to factories in Hungary and China. In a recent interview, Chief Executive Rupert Stadler said that it has no plans of slowing down since it anticipates that after the crisis, it will be the time for another recovery.

On Nov. 23, parent VW said that it will invest 50.2 billion euros on products, plants and equipment during the next three years as it attempts to overtake Toyota Motor Corp. and be the biggest auto maker in the world by 2018. Due to these increase in investments for products and technology, VW will be able to consolidate its lead over struggling rivals PSA Peugeot Citroen and Fiat, which have delayed or suspended whole vehicle programmes, engine technologies and platform revamps while contending with the high fixed costs in a weakening European market.

Audi, which seeks to increase worldwide deliveries to more than 2 million cars and SUVs by 2020 as it seeks to steal the luxury sales title from BMW, said it will spend more than 10.5 billion euros over the next four years for the upgrade and expansion of its product lineup and new technologies like lightweight construction and electric drives.

Topics: audi, investment

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries