Audi won two awards at the Telematics Update Awards 2011

Article by Christian Andrei, on July 19, 2011

Audi is marking another milestone for the recognition it received at the recent Telematics Update Awards held in Novi, Michigan. There were two awards for Audi this 2011. The first award was particularly for the brand’s Audi connect, which won it the “Global OEM Infotainment Solution” category. The second award was for Infotainment Development Head Manager, Dr. Peter Stenier, who was applauded for his “Telematics Leadership” performance.

Steiner earned his PhD in Engineering Physics in 1996 from the Technical University of Munich. Before he worked with AUDI AG in 2000, the Infotainment Development Manager started his career as Tenic’s head in Airbag Control Development Unit.

Since 2003, Steiner has led in the development of Audi’s audio and telephone system, navigation, multimedia and also the 3rd generation MMI. However, one of his most remarkable achievements was in 2010. It was when he won Audi the “Best Embedded Telematics Product” along with Google for pioneering the integration of Google Earth map to a car’s navigation system.

Meanwhile, Audi connect is the new line from the prestigious carmaker focusing on Internet solutions to build better connection between the car and its driver. This feature is already available in almost all Audi models such as the Audi A7 and A8 Sportsback. It’s also on the newly released Audi Q3 as well as the A1 to A6 models.

Aside from connecting to nearby infrastructure, there is also an optional UMTS module or the Universal Mobile Telecommunications System for faster networking access. Furthermore, a special online service awaits the driver with these enhanced technologies. A speedy connection to the Google Earth-powered Navigation system is out for everyone to enjoy. The module also allows the satellite images to help in detecting congested areas and is backed up by Audi’s online traffic information.

Overall, Audi connect gives drivers a more reliable source of traffic news and weather advisory since it can be seen in real-time. The service is also user-friendly and it has been laid out strategically on the main interface. With Audi consumers in mind, Audi connect brings more convenience instead of adding complex new elements. More importantly, the integrated WLAN (Wi-Fi hotspot) can connect up to 8 mobile smart devices to keep all the passengers entertained from sun up to sundown.

Audi connect also lets all Audi vehicles to be networked around the area, considered to be one of its major developments. Audi’s head of Electronics Ricky Hudi confirms this by referring to the product as an improvement from the last ten years. He also said that the focus of the past years was more on the internal network of the vehicle while it’s about networking with its nearby infrastructure now.

An owner’s mobile device is now integrated to the vehicle with the use of an intelligent link. In the near future, Audi drivers can expect more connection with their surroundings such as warnings on possible roadblocks, noticing if there is any available parking space and taking a closer look at the traffic lights. It only makes sense since the basic element of its philosophy is to develop a highly reliable intelligence that will benefit all the motorists. In summary, the very same philosophy has led to the 2 highly acclaimed recognitions in this year’s Telematics Update.

Press Release

Two Awards for Audi at the Telematics Update Awards 2011

Audi has won two awards at the Telematics Update Awards 2011. The “Global OEM Infotainment Solution” award went to Audi connect: the solutions that connect Audi vehicles with the internet, the driver and nearby infrastructure. Dr. Peter Steiner, head of Infotainment Development at AUDI AG, won the “Telematics Leadership” award.

Audi connect is now available in nearly the entire Audi model lineup, from the A1 and the brand-new Q3 to the A6, the A7 Sportback and the A8. These models can also be networked with the online world via the optional UMTS module. The fast data transfer enables the integration of pioneering online services, such as navigation using Google Earth satellite images or extremely precise traffic congestion detection with Audi traffic information online. Both services offer tremendous practical benefits. Navigation with content from Google Earth helps improve orientation, and the traffic information enhances the reliability of route planning. Furthermore, the current Audi connect portfolio also delivers weather and travel information or news to the automobile.

All connect services are integrated into the menu structure so that the driver never has to stray from the accustomed Audi operating philosophy to tap into the latest news and information from the internet. This philosophy minimizes distraction and maximizes convenience – both of which are key elements of the Audi connect strategy.

Passengers can take full advantage of the internet by connecting up to eight mobile devices, such as smartphones, to the WLAN hotspot integrated into the vehicle.

Another distinguishing feature of Audi connect is that it enables the Audi models to be extensively networked. “A hallmark of the last decade was the internal networking of the vehicle. This decade, we are going to network the vehicle with its surroundings,” is how Ricky Hudi, head of Electrics/Electronics Development, describes these developments. One aspect of this is the intelligent link between the car and the owner’s smartphone. Audi will also be networking its future models more closely with the traffic infrastructure, such as traffic lights or parking garages, to better inform drivers and to protect them against hazards. A key element of this strategy is the networking of vehicles amongst themselves with the aim of developing swarm intelligence that can be used by all traffic participants.

This approach earned Audi a prize in the Global OEM Infotainment Solution category at the Telematics Update Awards in Novi, Michigan, U.S.A.

In addition, Dr. Peter Steiner, head of Infotainment Development at AUDI AG, was honored as an expert in the Telematics Leadership category. Dr. Steiner obtained his PhD in engineering physics from the Technical University of Munich in 1996. He began his professional career at the firm Temic as head of Airbag Control Unit Development. He joined AUDI AG in 2000, where he was responsible for the Convenience Electronics Development department. He has headed Infotainment Development since 2003. In that time he has overseen the development of multimedia, navigation, audio and telephone systems for the Audi brand as well as the third generation MMI systems. A notable achievement under his leadership was the integration of Google Earth into an automotive navigation system as a world first. Audi and Google were honored for this online functionality with the prize for the "Best Embedded Telematics Navigation Product” at the 2010 Telematics Update Award.

Topics: audi, award

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