There may soon be a ‘premium’ people carrier from Audi, according to its sales and marketing chief Peter Schwarzenbauer who spoke to reporters at London during the opening of its new digital showroom. He described the traditional MPV as a “boring concept” but that an Audi with six or seven seats is very possible.
He said that the company was thinking about developing a sportier rival to Ford’s S-Max. Ford has been saying that the S-Max appealed to numerous buyers who owned premium-brand cars. He also said that a two-wheel Audi is likely.
He said that there won’t ever be a ‘Ducati wearing an Audi badge’ but he believes that the Ducati brand will have a key role in ‘future mobility solutions’ for urban travellers, implying that Audi’s two-wheel know-how would be utilized as it develops a future Audi scooter or motorcycle.
In Asia, the sales of two-wheelers have grown quickly, getting the attention of premium-brand car makers. It thinks that its sales surged due to the massive level of two-wheeler sales in Asia, which are pushed by restricted budgets as well how effective the two-wheelers are in crowded city traffic. Mini and Smart have displayed the concept scooters while BMW is near to launching its own battery-powered city scooter.