Audi’s four-wheel-drive system happy to help over 235,000 UK drivers

Article by Christian Andrei, on December 29, 2010

Amid freezing weather, drivers of four-wheel-driven Audi quattro models are valuing the traction advantage they have over other road users who rely on single axle propulsion.

The Vorsprung durch Technik brand offers motorists in the United Kingdom the most diverse range of all-wheel-drive options currently available, with over 120 permutations taking in not just the rugged Q5, Q7 and all-road SUVs, but also saloons, compact hatchbacks, super cars and coupes.

The Quattro system, in its 30th Anniversary year, is widely recognized as the most successful all-wheel-drive system in the world, with over 3.3 million cars featuring such key safety feature.

Since the year 2000, over 235,000 of these have found homes in the U.K. and quattro-equipped cars still make up about 30 percent of total orders placed with Audi Centres each year.

The quattro system, by using propulsion from two driving axles rather than the usual one, is able to constantly vary torque distribution in favor of the wheels offering most grip, thus ensuring a more progressive transfer to the road and far greater control.

According to Audi UK Director Jeremy Hicks, what is important in the Audi range is the accessibility and the value of its all-wheel-drive.

He added that since the company offers the quattro starting with the A3, a customer need not immediately choose an SUV if only to get the feeling that a four-wheel-drive can bring to tricky conditions.

Take the UK for example, Hicks continued, on average, certain types of precipitation fall on at last half of the days per year. While this trademarked technology can be counted on even under extreme situations, the advantages remain to be long lasting, concluded Hicks.

Audi has long promoted the various benefits that a four-wheel-drive can offer. A good example of this was in 1980 when its first coupe made the switch from a rally stage to the road back.

By the next spring, the Audi RS 3 Sportback compact hatchback, with its 155 mph, is expected to retain the tradition started years ago.

Under the quattro’s watchful eye, this particular performance car will have 340 PS available with the standard fuss-free composure that is present even when it appears as if the going is about to get tough.

Press Release

Audi four-wheel-drive system already aids over 235,000 UK motorists

As the UK battles to keep its circulation going in freezing conditions, drivers of four-wheel-driven Audi quattro models are valuing the traction advantage they hold over other road users reliant on single axle propulsion more acutely than ever. The Vorsprung durch Technik brand offers UK motorists the widest and most diverse range of all-wheel-drive options currently available, with over 120 permutations taking in not just the rugged Audi Q5, Q7 and allroad SUVs, but also compact hatchbacks, saloons, coupes and super cars.

In this, its 30th Anniversary year, the quattro system has been confirmed as the most successful all-wheel-drive system in the world, with well over 3.3 million cars featuring this key safety feature produced so far. Over 235,000 of these have found homes in the UK since the year 2000 alone, and quattro-equipped cars continue to account for around 30 per cent of total orders placed with Audi Centres annually.

By using propulsion from two driving axles rather than the usual one, the quattro system is able to constantly vary torque distribution in favour of the wheels offering most grip, ensuring a more progressive transfer to the road and far greater control.

Jeremy Hicks, Director of Audi UK, emphasised the accessibility and value of all-wheel-drive within the Audi range: "Audi offers quattro right from the A3 upwards, so it isn't necessary to make the jump to an SUV to enjoy the feeling of reassurance in tricky conditions that only four-wheel-drive can truly bring. In the UK some form of precipitation falls on at least half of the days in each year on average, so although our trademark technology really comes into its own in the current extreme conditions, its benefits are considerably longer lasting."

Audi has been an advocate of the many benefits of four-wheel-drive since the first coupe to reap its benefits made the transition from rally stage to road back in 1980. Next spring the new 155mph Audi RS 3 Sportback compact hatchback will continue the tradition established all those years ago. Under the watchful eye of quattro this extreme performance car will make a remarkable 340PS available with typically fuss-free composure even when the going gets tough.

Topics: audi, quattro, uk

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