Audi’s global sales up 6.1% to 438,250 units in Q1 of 2015

Article by Andrew Christian, on April 16, 2015

Audi’s sales worldwide rose by 6.1% to 438,250 units sold in the first quarter of 2015 compared with global sales for the same period in 2014. Audi posted growth in all the regions. March results certainly helped the quarter to be as successful as it is with a 4.4% increase in sales to about 177,950 cars. Audi’s deliveries for this month were its highest ever in a single month.

What’s amazing is that Audi has had an increase in sales for 63 straight months. Last month in the UK, Audi recorded a 3.8% increase in sales compared to the previous year with 29,140 units sold. Sales for the first quarter of the year climbed 43.8% for the A3 family with the Audi Q3 getting a 9.6% increase and the Audi A6 achieving an 8.1% climb.

There has been high demand for the full-size category model, particularly in Germany with a 19.0% rise since the start of this year. Audi anticipates that the new generation A6 will give an added boost in the United States, which is its third biggest A6 market. Even with winter delaying its departure, Audi’s deliveries in the U.S. have increased overall to 40,098, resulting in a 13.8% increase.

Audi’s winning streak continued with a 20% growth in March. Once again, the Audi Q5 topped sales in the United States and drove up growth with a 17.2% increase to 3,934 units. In other major markets, Audi did extremely well, scoring a 63.9% increase in Brazil sales in March.

Audi also had its best quarter in its history in Europe. Even when some markets were financially strained, Audi was still able to increase its deliveries in the first quarter of 2015 with sales of 207,250 units, higher than the comparable quarter in 2014 by 3.4%.

Sales in Germany increased by 10.2% to 73,208 units while in Spain, it posted a 7.0% increase to 12,322 units. The overall market in this region is still lower than the pre-crisis level recorded in 2007 but at least, it showed a consistently positive trend.

Audi’s brand was strengthened by SUVs, which grew 22.8% with sales of 2,830 units. Belgium had the highest growth rate in March among Audi’s ten biggest markets in Europe. Belgium’s deliveries rose by 12.6% to 4,115 units.

Since the start of the year, Audi sales have climbed in the Asia-Pacific region by 7.6 % to around 162,150 units.

South Korea led the major Asian markets, with a 58.5% increase in sales last March to 3,894 units. Since the start of the year, sales in this country had grown by 34.9% to 9,194 units. Audi sales in Australia also rose by double-digits.

From January to March, Audi posted 15.3% increase in deliveries compared to the first quarter of 2014. Audi also had a significant increase in China, with a 7.1% climb to 133,316 deliveries. Audi’s sales in China last March grew 1.5% compared with March 2014. [source: Audi]

Topics: audi, sales

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