Audi announced today that for the 5th year in a row it will air a :60 Super Bowl advertisement in the first quarter of the big game on Sunday, Feb. 5, 2012. For this year, the German manufacturer decided to use its signature LED headlights as the center stage along with the new 2013 Audi S7 sedan.
Still, the story remains undisclosed as Audi wants to surprise us all. For those who don’t know (including us), the Audi LED headlights are the closest re-creation of daylight available.
If the traditional lights need 0.2 seconds to engage, the LEDs are immediately activated making driving safer, faster. immediately activated making driving safer, faster. Regarding the 2013 Audi S7, this new model is powered by the 4.0 liter V8 TFSI delivering 420 hp and 406 lb-ft of torque.
“With LED, there’s no mistaking an Audi. Since pioneering the technology nearly ten years ago, LED lights have established the Audi persona have become one of the most recognizable features on the road,” said Scott Keogh, Chief Marketing Officer, Audi of America. “Like our LEDs, this year’s Super Bowl spot will be unmistakably Audi.”