Auto China 2012: Renault Talisman aims at young businessmen

Article by Andrew Christian, on April 23, 2012

This is the Talisman, Renault’s new flagship sedan developed especially for the Chinese market. According to the French manufacturer, the new Talisman embodies the “casual luxury” that Chinese customers have come to appreciate and is targeted at demanding young businessmen looking for a car that offers almost everything.

The new Renault Talisman will be built in Korea at Renault Samsung Motors and will be exported to China in mid-June 2012 with a base price of 318 800 RMB (38,652 euros). Talisman aims to boost Renault’s sales in China which increased more than fourfold since 2009 thanks to models such as Koleos, which received eight awards in China.

Last year, Renault sold 24,100 units last year and company’s sales in China increased more than 60% compared to 2010. The range was broadened in 2011 with the introduction of Scénic, Laguna, Latitude, Fluence and Mégane Coupé-Cabriolet. Moreover, Renault will also increase the number of dealerships from 80 in 2011 to 170 in 2014.

“The launch of Renault’s flagship – Talisman in China underlines the importance Renault attaches to the Chinese market and our confidence in growth here,” Renault CEO Carlos Ghosn said.

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