Auto China 2014: Ford Everest Concept announces new medium off-road SUV

Article by Christian A., on April 21, 2014

The Ford Everest Concept has been presented at the 2014 Beijing Motor Show and what’s more interesting is that the manufacturer has already been confirmed a seven-seat production SUV for the Chinese market. Set to be manufactured by Ford's JMC joint venture, the new SUV will be distributed through JMC's Ford-brand network of dealers.

According to the official press release, the Everest Concept was created by Ford's Asia Pacific design team in Australia and as you can see it features key Ford design cues such as the prominent inverted trapezoid grille and headlights that wrap around the grille. At the rear, the concept car shows chiseled taillights chiseled over a negative scallop.

The exterior design is finished in a red with a flash of orange, called "Sunset Flare."

"Around the world, Ford continues to develop and launch global SUVs of all sizes, to meet the growing and dynamic demands of our customers. They play an important role in driving Ford's growth globally and in China," said John Lawler, chairman and CEO, Ford China.

"The Ford Everest Concept shows how we envision cementing our leadership in the SUV segment with a rugged and versatile vehicle that combines stunning design with the promise of incredible off-road capability. We see a strong market in China for a vehicle like the Ford Everest Concept, which would expand and complement our existing world-class family of SUVs."

"The SUV market in China grew 49 percent last year, and we see tremendous opportunity in this segment over the coming five years," said Lawler. "With a vehicle like the Ford Everest Concept, we would be furthering our commitment to serving our customers in China."

"We drew a lot of inspiration from our Ford design heritage," said David Dewitt, exterior design manager, Ford Asia Pacific. "When we designed the Ford Everest Concept, we looked at how to communicate a sense of sleekness and refinement, and you can see that in the silhouette. The sleekness and sophistication are then punctuated in the details, which are very technical." [source: Ford]

Press Release

Ford Everest Concept Offers Glimpse of Future Medium Off-Road SUV at Auto China 2014

Ford is giving consumers in China a glimpse of the future with the unveiling of the Ford Everest Concept at Auto China 2014. The concept for a medium, seven-seat off-road SUV previews Ford's vision for a compelling addition to its unsurpassed offering of SUVs in China. The production version will be produced for the Chinese market by Ford's JMC joint venture and distributed through JMC's Ford-brand network of dealers.

"Around the world, Ford continues to develop and launch global SUVs of all sizes, to meet the growing and dynamic demands of our customers. They play an important role in driving Ford's growth globally and in China," said John Lawler, chairman and CEO, Ford China.

"The Ford Everest Concept shows how we envision cementing our leadership in the SUV segment with a rugged and versatile vehicle that combines stunning design with the promise of incredible off-road capability. We see a strong market in China for a vehicle like the Ford Everest Concept, which would expand and complement our existing world-class family of SUVs."

A strong SUV lineup helped Ford's global utility sales grow 37 percent in 2013 to 1.2 million units, compared with 13 percent growth for the segment overall. In China, Ford's share of the utility market shot up from 0.3 percent in 2012 to 4.5 percent in 2013, with record sales of more than 150,000 vehicles. The Ford Everest Concept previews a vehicle that Ford anticipates would help to extend its SUV leadership and reach a wider range of customers, with unrivalled off-road capability, premium refinement, advanced technologies and Ford's fun-to-drive DNA.

"The SUV market in China grew 49 percent last year, and we see tremendous opportunity in this segment over the coming five years," said Lawler. "With a vehicle like the Ford Everest Concept, we would be furthering our commitment to serving our customers in China."

Created by Ford's Asia Pacific design team in Australia, the Ford Everest Concept features key Ford design cues, starting from a prominent inverted trapezoid grille. Headlamps wrapping around the grille give the Ford Everest Concept a technical, robust look, an appearance that calls to mind interlocking gear cogs. The connected headlamps also communicate functionality while emphasizing the grille, and give the front end a strong and powerful presence that is unmistakably a Ford.

"We drew a lot of inspiration from our Ford design heritage," said David Dewitt, exterior design manager, Ford Asia Pacific. "When we designed the Ford Everest Concept, we looked at how to communicate a sense of sleekness and refinement, and you can see that in the silhouette. The sleekness and sophistication are then punctuated in the details, which are very technical."

Moving back from the upright grille, the headlamps are swept back for a modern and aerodynamic look. The vehicle's profile is sculpted, helping the Ford Everest Concept to stand out from the crowd.

"As tough and capable as we wanted it to be, we also wanted the Ford Everest Concept to be modern and sophisticated," said Dewitt. "So even though it's tough, chunky and robust-looking, it's also sleek, tailored, and much more sculptural than a typical boxy SUV design."

At the back of the vehicle, designers placed prominent, chiseled tail lamps over a negative scallop, making for a sculptural and robust rear that contrasts with the square, flat liftgates on traditional SUVs. Combined with high ground clearance that indicates the vehicle's off-road potential, the distinctive design of the Ford Everest Concept looks bold and purposeful, yet modern and nimble.

Amplifying and reflecting the vehicle's tough physique and impressive capabilities, the Ford Everest Concept is painted in a show-stopping red with a flash of orange, called "Sunset Flare." Bold and powerful, it has a warmth that expresses the vehicle's premium qualities.

Topics: ford, concept, auto china

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries