Last week, Lincoln outlined its strategy for the Chinese auto market and in order to mark in launch on one of the biggest markets in the world it launched the MKX Concept at the 2014 Beijing Motor Show. As expected, the new MKX Concept previews a global SUV based on the Ford Edge and will go into production within the next 18 months.
What’s more interesting is that the MKX Concept is the first new concept vehicle unveiled by Lincoln outside the United States. Some of the exterior highlights are the separated front skid plate, a floating aluminum body-side rocker molding engraved with the Lincoln logo and the reinforced wheel arches.
The roof over the rear is lowered in order to give the vehicle a sleeker shape and it is also highlighted by the panoramic glass surface.
Furthermore, the Lincoln MKX Concept shows a new interpretation of Lincoln’s signature full-width taillamps.
“Great emphasis was put on the proportions of this concept vehicle,” said Andrea Di Buduo, exterior design manager of the Lincoln MKX Concept. “It’s a very emotional, athletic design. Its horizontal lines and defined undercuts are gracefully integrated and very sophisticated, yet convey a powerful and dynamic presence.”
“The transformation of The Lincoln Motor Company is under way, with sales up 27 percent in the United States over the last six months, due largely to the all-new MKZ sedan, and excitement is building for the soon-to-arrive MKC,” said Jim Farley, executive vice president, global Ford marketing, sales and service and Lincoln. “That momentum continues with this MKX Concept. It demonstrates the design direction for the third all-new vehicle from Lincoln, one that will capture the true essence of the brand – warm and inviting, beautifully styled, and with the promise of engaging technologies that appeal to a younger luxury consumer in a global market.” [source: Lincoln]