Auto China 2014: Nissan Lannia Concept is for China’s rising “Post-80s” generation [w/video]

Article by Christian A., on April 21, 2014

This is the Nissan Lannia Concept, a vehicle designed for China’s rising “Post-80s” generation, the “balinghou.” The concept car, which made its debut today at the 2014 Beijing Motor Show a.k.a. Auto China 2014, is the second model created by Nissan’s design center in China, which opened its new design studio in 2013.

Several design elements seen on other Nissan concepts are also present on the Lannia Concept, such as the V-motion grille, boomerang headlamps, a distinctive kick-up pillar, as well as the “floating” roof. Still, we must admit that the new Lannia Concept is in fact a version of the Friend-Me Concept that is closer to production.

 According to Taiji Toyota, head of Nissan Design China, the Lannia Concept exudes “daqi”, a Chinese word that is hard to define but has the strength to push people to aspire towards better things.

Moreover, the Chinese name of the concept car is “lan niao yin xiang”, which pays tribute to the well-known Nissan Bluebird.

"The Lannia Concept takes center stage at the Nissan booth during the 13th Beijing International Automotive Exhibition, which runs from April 20 (the show’s press day) to April 29 at the China International Exhibition Center in Beijing." said the press release.

Press Release

NISSAN THRILLS AUTO CHINA 2014 WITH WORLD PREMIERE OF LANNIA CONCEPT, NISMO INTRODUCTION

Nissan today premiered the Lannia Concept, a global concept addressing the lifestyle of China's rising "Post-80s" generation. Chief Planning Officer Andy Palmer also announced the official launch of the NISMO brand in China.

"Lannia Concept joins our growing family of China-focused models," said Palmer. "It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world." He recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, "蓝鸟・印象" ("lan niao, yin xiang") was also announced in honor of the legendary Nissan Bluebird, whose spirit is reborn.

Positioned as a "sedan theory-breaker," Lannia Concept is the result of strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Center, and features an energetic, sleek and agile design that addresses the tastes and values of contemporary Chinese "Post-80s" trendsetters.

Palmer also revealed that NISMO, Nissan's global motorsports and performance brand, will make its official debut in China with the launch of GT-R Nismo and 370Z Nismo versions.

Palmer said, "We are very excited about the arrival of NISMO in China. Running one of the world's premiere motorsports organizations, NISMO embodies Nissan's motorsports heritage of passionately pursuing victory through continuous improvements in engineering. It goes without saying that to achieve such results, NISMO has been, and will continue to be, at the forefront of innovation, technology, safety and quality, which transcends across all Nissan products. Entering the Chinese market is an important milestone for NISMO as it continues its aggressive journey to expand its presence beyond the racetrack to key markets around the world."

Auto China 2014 also plays host to a series of technologies all developed under the Safety Shield approach. These include Nissan's Smart Rear View Mirror (SRVM) technology, set for global introduction in 2015, and Autonomous Driving technology, announced to be commercialized by 2020. Such innovations are part of Nissan's Zero Fatality vision; to realize an automotive society which is safe for all drivers, passengers and non-motorists on the road.

Nissan brings an exciting line-up of over 20 vehicles to Auto China 2014, ranging from the unique BladeGlider Concept, with its central seat driving position, to the all-new X-Trail – all which can be seen at Hall W2, China International Exhibition Center from 21 to 29 April.

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