Hyundai’s stand at the Shanghai Motor Show features a new concept vehicle that previews the upcoming saloon meant to be exclusively sold to the Chinese market. Hyundai Motor Group’s R&D Center and the Beijing Hyundai Technical Center jointly worked on the Hyundai Mistra concept. It provides us with a major idea of the styling of the production version, which will have the same model name when it goes on sale later in 2013.
According to Hyundai, the Mistra is slotted in-between the Sonata and Elantra. Hyundai is relying on this model to increase its presence in the mid-sized segment in China. This mid-sized saloon concept has measurements of a length of 4710mm, a width of 1820mm, a height of 1470mm and a wheelbase of 2770mm. It is equipped with 19in alloys.
A dramatic front end styling is used on this four-door model, featuring a wide radiator grille and a long hood. The sportiness of the Mistra is enhanced with the sleek side windows and body shape. The Mistra (known as Mingtu in China) is targeted at young parents who are in their 20s and 30s. Hyundai also unveiled the Hyundai Grand Santa Fe, a long-wheelbase, three-row variant of Hyundai’s premium SUV, at the Shanghai show.
Hyundai will start offering the Grand Santa Fe for sale in China in the first half of 2013. Also going on sale in China very soon is the face-lifted version of the Hyundai Equus Limousine. In 2002, Hyundai entered the Chinese market by setting up the Beijing Hyundai Motor Company, a 50-50 joint venture between Hyundai Motor and Beijing Automotive Industry Holding Company.
Sung Kee Choi, President of BHMC, said that in the last 10 years, Hyundai has achieved significant growth in line with the rapid growth in the Chinese auto market. He said that he expects the Mistra and Grand Santa Fe to usher them towards “another successful era.”