Auto Shanghai 2013: MG CS Concept is ready to take on the Nissan Juke

Article by Christian Andrei, on April 22, 2013

The Nissan Juke-rivalling SUV from MG dubbed as the MG CS Concept has been unveiled. The automaker has confirmed that this model will enter production and that it will be offered worldwide. It’s sure to arrive at UK dealerships. A team headed by Anthony Williams-Kenny, the company’s global design director, headed the team that designed this concept.

MG asserts that this vehicle features British design flair but at the same time, it shows off the sporting DNA of MG. The concept’s technical details or specifications have yet to be unveiled but it’s expected to be built on the MG3 platform. It’s estimated to be launched sometime in 2014 to allow MG to take advantage of the surge in compact SUV sales.

This segment is dominated by the Juke but MG’s model will also be competing with the Renault Captur, Peugeot 2008 and the rumoured Land Rover baby SUV. MG claims that the production car will have an appearance that’s very similar to the CS concept. However, the company is known for toning down styling when its cars enter production.

Specifically, the MG CS car will be getting a look that’s sporty and youthful. MG also said that this model is expected to be a huge hit among “young, fashion-conscious people.” It features striking headlights that have a shard structure that refracts light in various colours from the side but which come together when viewed from the front to form the octagon of MG’s logo.

Press Release

MG TO UNVEIL URBAN SUV CONCEPT AT SHANGHAI SHOW

A stunning MG urban SUV concept car will be unveiled at the Shanghai Motor Show.

It will be the world premiere of the cutting-edge MG CS concept, designed to slot into the compact SUV sector, one of the fastest growing areas of the global automotive market where style and sports utility dominate fashion trends.

It’s the latest result of a massive investment in the brand by MG’s owner, the giant SAIC Motor group, and previews MG’s first production urban SUV. It will be unveiled on the firm’s stand at around 3am (BST) on April 20, Press Day at the Shanghai Show.

It has been penned by a top design team led by MG’s Global Design Director, Anthony Williams-Kenny. The MG CS oozes British design flair while embracing the sporting DNA of MG, an iconic brand.

The MG CS has many strikingly unique features, including the headlights which have a multi-faceted ‘shard’ structure which refract light in different colours and shape from the side, but coalesce to form the iconic MG’s trademark octagon from the front.

A strong horizontal emphasis gives the side profile of the MG CS a distinctive, sporty style and youthful appearance. Creative design, style and charisma dominate the look of this latest MG.

MG has a rich history of daring designs that break new ground and sophisticated UK design has carried through to the family of new generation MGs. These include the MG6 production car and the MG ZERO concept car, which pointed the way to the MG3 production model.

There has been much speculation about an MG SUV and this model is expected to create a sensation among young, fashion-conscious people. The MG CS concept will expand the global reach of the MG brand.

No further technical or details are available at this time.

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