Nissan’s Friend-ME Concept has made its debut at the Shanghai Motor Show. Targeted at the youth market, this four-seat saloon is the product of the joint efforts of design teams from Nissan Design China (NDC) in Beijing and Nissan Global Design Centre (NGDC). These teams were headed by Shiro Nakamura, Nissan's senior vice president and chief creative officer.
Nissan based this concept on the underpinnings of the current Nissan saloon so it needs a minimum of unique components. The Friend-ME gets a sporty, aggressive appearance from its short overhangs and a low, wide stance. The Friend-ME will get a PureDrive hybrid powertrain and its low-emissions vehicle will primarily be used as urban transport.
Nissan also said that the Friend-ME's bespoke centre console design facilitates "four seats, one mind connectivity.” All of its four seats are separate, implying that the occupants are regarded as equals. The car uses a centre console that extends from the dash to the space between the rear seats. Every occupant could get to a screen that displays details about the car like present speed or navigation.
It’s expected that the Nissan Friend-ME is the first in a series of concepts that focus on the needs of potential buyers in China. Nissan is hoping to take advantage of the major increase in young car owners in China. The Friend-ME is targeted at the 'Balinghou', the 240 million Chinese born in the 1980s, a mostly middle-class market.