Automakers hope to convert Facebook likes into sales

Article by Anita Panait, on June 27, 2012

Millions of people, young and old alike, are entering social networking sites like Facebook. Likewise, manufacturers are flocking into Facebook aiming to convert at least a fraction of the total number of the site’s members into paying customers. Despite words of wisdom from social media experts that carmakers should view Facebook more as a brand advertising tool than as retailing, no one could stop them from deploying their marketing tactics on the online social media giant. Jeep was convinced by around 2.7 million Facebook fans to offer its Altitude edition on all vehicles in 2012, rather than just on the Grand Cherokee.

 Rick Case Honda, a dealership in Davie, Fla., was able to sell 100 cars in the first weekend of June after posting an "employee pricing" advertisement at its Facebook page, according to general manager Richard Bustillo. Audi was convinced to offer TT RS coupe in the United States and Europe by around 12,000 Facebook fans who inked a petition pledging to plunk down $50,000 if the company would bring the car in the country. 

Fiat, meanwhile, breached 500,000 fans on Facebook in February after offering each of them a $500 coupon on a Fiat 500 subcompact as well as a chance to win one of twelve 500s by using a code at a Fiat dealership. According to Casey Hurbis, head of advertising for Fiat in North America, they have yet to see how much their Facebook efforts are worth in terms of return on investment. Hurbis said the results would be known early July, after the coupons expire.

Topics: facebook

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries