Automakers hope to convert Facebook likes into sales

Article by Anita Panait, on June 27, 2012

Millions of people, young and old alike, are entering social networking sites like Facebook. Likewise, manufacturers are flocking into Facebook aiming to convert at least a fraction of the total number of the site’s members into paying customers. Despite words of wisdom from social media experts that carmakers should view Facebook more as a brand advertising tool than as retailing, no one could stop them from deploying their marketing tactics on the online social media giant. Jeep was convinced by around 2.7 million Facebook fans to offer its Altitude edition on all vehicles in 2012, rather than just on the Grand Cherokee.

 Rick Case Honda, a dealership in Davie, Fla., was able to sell 100 cars in the first weekend of June after posting an "employee pricing" advertisement at its Facebook page, according to general manager Richard Bustillo. Audi was convinced to offer TT RS coupe in the United States and Europe by around 12,000 Facebook fans who inked a petition pledging to plunk down $50,000 if the company would bring the car in the country. 

Fiat, meanwhile, breached 500,000 fans on Facebook in February after offering each of them a $500 coupon on a Fiat 500 subcompact as well as a chance to win one of twelve 500s by using a code at a Fiat dealership. According to Casey Hurbis, head of advertising for Fiat in North America, they have yet to see how much their Facebook efforts are worth in terms of return on investment. Hurbis said the results would be known early July, after the coupons expire.

Topics: facebook

If you liked the article, share on:

Pin It

Comments

Recommended

Uber has resumed its self-driving tests after having had to temporarily put them on hold following a crash in Arizona on Friday. A Volvo XC90, the test vehicle involved in...
by - March 30, 2017
Owning a supercar in the past meant you’ll have to compromise. But there’s no need for that anymore - thanks to the Ford Performance engineers. The company ensures that you...
by - March 30, 2017
Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries