Automakers will introduce 61 new or redesigned models in the US this year

Article by Christian A., on January 21, 2013

Sixty-one new or redesigned models will be presented in the U.S. market in 2013, which is 50% higher than any year since 2006. This means that potential buyers get more choices but suppliers may have a difficult time in keeping up. Jeff Schuster, senior vice president of forecasting at Troy, Mich.-based LMC, said that as the demand rises, they are considering some market areas that may be running short when it comes to supply. This may then put off the launch of new models. He explained that this poses a risk since the buyer wants to get the vehicle now. When the industry collapsed, thousands of auto workers lost their jobs and many factories were shut down. Meanwhile, those who survived are currently very stretched after a three-year period of at least 10% U.S. vehicle-sales increases.

Hurt by the recession, many automakers are wary about increasing their engineering or manufacturing capacity. Schuster said that the pressure rises further as introduction of new models may increase to 74 next year as opposed to the usual 40. Dennis DesRosier, president of DesRosiers Automotive Consultants in Richmond Hill, Ontario, said that several companies are panicking and so they’re releasing the products into the market slightly too early.

Since boosting production raises the risk of defects, he referred to the 2013 Detroit auto show as the "riskiest" he has seen. Plenty of the top-selling models of the 2013-14 product wave were seen at the auto show. In General Motors’ stand, visitors saw new versions of the Chevy Silverado and GMC Sierra pickups, which will begin selling in the second quarter. Toyota Motor Corp. displayed a concept design for its next Corolla while Honda's Acura presented its new MDX sport-utility vehicle.

Topics: united states

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries