Award-winning 500 and its TwinAir engine help Fiat improve customer satisfaction

Article by Christian Andrei, on June 3, 2011

Together with steady improvements in customer service, reliability and quality, Fiat’s 500 and its TwinAir engine have helped the company move upwards in the recent satisfaction survey from JD Power.

With an overall rank of No. 22, this is the highest that the company has reached in the survey since it started in 1994. This ranking is also the result of an ongoing project designed to move the company steadily up the satisfaction rankings.

Three years ago, Fiat ended in the 29th rank. Last year, it was in the 26th position. According to managing director Andrew Humberstone of the Fiat Group Automobiles UK, it is clear that a massive amount of work is still yet to be done, but some improvements are starting to show in the satisfaction rating.

He added that the steady improving results during the last two years will continue to be seen in future JD Power surveys. There are several factors that contributed to the company’s improved standing in this survey.

Fiat’s rise in this survey is attributed to Fiat’s range of cars that customers will want to have and to a major motivation to improve the service offered by the company’s network of dealers. In the survey’s City Car category, Fiat Panda finished 4th while Fiat 500 came in at 2nd place.

Topics: fiat

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