Batman sending his second car, a Kia Optima, at the Time Warner Center

Article by Christian Andrei, on October 14, 2012

A Batman-inspired Optima will go on display this week at the Time Warner Center. Kia Motors America (KMA) partnered with DC Entertainment and RIDES magazine in creating this model. This signals the start of a 10-month team-up based on the iconic characters in the Justice League. The Kia super hero vehicles are influenced by the artistry of comic book icon, Jim Lee.

They are meant to raise awareness of DC Entertainment's a giving campaign dubbed "We Can Be Heroes", which is a relief effort aimed at fighting hunger in the Horn of Africa (WeCanBeHeroes.org). Kia's top-of-the-range Optima SX Limited matches Batman’s dark and mysterious personality. It gets advanced technology and premium features in a sleek, bold design personalized with several distinctive Batman elements.

Kia, DC Entertainment and RIDES magazine worked together to design and assemble the Batman-themed Optima. The exterior was transformed, using a matte- and piano-black paint scheme, a radically lowered coilover suspension and muscular ground effects kit, big Ksport performance brakes for extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system.

The exterior also received revisions such as a custom front grille with the shape of a batwing that took more than 40 hours to make, yellow LED lighting accents all through the vehicle and the iconic bat signal etched into the HID headlights. The Optima's seats are covered in custom black leather and suede with dramatic yellow accent stitching.

The Optima has a Bat suit and cowl mounted in the trunk and utility throwing stars installed in the center console. The Batman-themed Optima features two video screens in the front-seat headrests that will make people more aware about the worst hunger crisis in 60 years by broadcasting a custom "We Can Be Heroes" video to show how one small act can make anyone a hero.

Topics: kia, kia optima

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