Land Rover announced today its partnership with Bear Grylls as he became company’s long-term global ambassador. Bear Grylls is well-known thanks to its TV shows such as Man Vs Wild and Born Survivor. According to the official press release, Grylls will play an integral part in the global launch of the 2015 Land Rover Discovery Sport, which will be revealed on September 2.
Later this year, Bear will also be a mentor for Land Rover’s next-generation explorer, 22-year-old Alex Woodford. For those who don’t know, Alex Woodford managed to win the snow-laden Discovery Adventure Challenge.
On the announcement of his collaboration with Land Rover, Bear Grylls said, “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming. From deserts and jungles to the highest mountains; they always deliver a rugged reliability that you can always count on when the chips are down in hostile environments.”
Mark Cameron, Brand Experience Director at Land Rover, explains, “There are not many people out there that live and breathe the Above and Beyond spirit more than Bear Grylls. He regularly tackles the biggest adventures on this planet, which is why he’s such a good fit with Land Rover. We look forward to working with him and taking our customers on the adventure of a lifetime with Bear.” [source: Land Rover]