Beijing Preview: Ford Start Concept

Article by Christian Andrei, on August 29, 2010

This is the new Ford Start Concept, a new car created by the American manufacturer in more than 3 years and which will make its official debut at the Beijing International Auto Show.

The new concept car is more than a design study, in fact it previews the fuel-efficient 1.0-liter three-cylinder EcoBoost engine. This engine is comparable to a normally-aspirated I-4 powerplant and it is expected to have CO2 emissions under the 100 gm/km threshold.

The new engine is mated to a six-speed manual transmission. The Ford Start was created by a global team working at Ford's Irvine (Calif.) Strategic Concepts Group Studios, and aims to combine slick aerodynamics and low weight in an environmentally friendly package.

Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love, explained Freeman Thomas, Design Director, Ford Motor Company.

With the Ford Start Concept, we didn´t set out to design some sort of utilitarian concept to save the world, nor were we interested in following the competitive trend toward an overly noisy design language.

What we did set out to do was design a personality driven car that exudes warmth, charm and aspiration to design a car worth bonding with, said J Mays, Group Vice President Design and Chief Creative Officer, Ford Motor Company.

Press Release

Ford Start Concept

Small, green, smart and fun, the Ford Start Concept revealed at the 2010 Beijing Auto Show is a pure, bespoke concept car from Ford Motor Company making its global debut in China. The Ford Start Concept plays an important role to preview the latest in Ford green technology with its groundbreaking 1.0-litre, three-cylinder Ford EcoBoost engine.

The Ford Start Concept was inspired by the world's fast-growing mega cities and the unique needs and mindset of their inhabitants. With heavy traffic, limited parking and fuel efficiency being key concerns among urban drivers, the Ford Start concept provides a vision into a future sporty, small-car package that meets a multitude of primary driving objectives, particularly among first-time buyers.

The Ford Start concept is more than a design exploration into the feasibility of a future small car, however. That's because it previews the smallest engine yet in the growing Ford EcoBoost engine family.

The powerful new Ford EcoBoost 1.0-litre three-cylinder petrol engine is engineered to bring the EcoBoost promise for fuel efficiency to small cars with compact engine compartments. This very real technology will come into production in the near future to deliver CO2 emissions of less than 100 g/km but power and drivability comparable to larger petrol I4 powerplants.

The Ford Start Concept also has adopted smart phone technology to perform a multitude of in-car functions. This aspirational design concept uses lightweight material and efficient aerodynamics.

Topics: ford, concept, china

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