Bentley expects to sell less vehicles this year due to economic uncertainties

Article by Christian Andrei, on February 11, 2015

Bentley’s board member for sales and marketing expects deliveries to be lower this year, no thanks to economic uncertainties and the decline in oil prices. In 2014, Bentley sold 9 percent more vehicles to 11,020 deliveries. Kevin Rose told Reuters in an interview that slower growth in China, fears of deflation in Europe and weak oil prices, as well as the threat of Islamic State militants.

“I'm taking the balanced view and would say growth will be less." Notwithstanding those factors, Bentley is bent on implementing its expansion, which includes the launch of its first SUV most likely at a major auto show this year.

The launch of the new SUV is part of a growth plan that also entailed the launch of the new version of the flagship Mulsanne sedan in October 2014. The Speed version of the Mulsanne carries a tag of EUR324,000 ($411,000) and Bentley claims it is "the world's fastest ultraluxury driving experience."

The carmaker saw its sales in the Americas leap up 1.5 percent to 3,186 cars, and jump 22 percent in China to 2,670 cars. Bentley is seeing lesser business in the Middle East, as customers might be putting off luxury purchases due to oil prices.

Rose is confident that these customers are not cancelling their orders, but are just postponing purchases. Bentley logged the highest deliveries in the United Arab Emirates, while Saudi Arabia is showing good prospects.

Topics: bentley, sales

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016