Bentley eyes building 3,000 units of still unnamed crossover

Article by Anita Panait, on February 7, 2014

Bentley Motors is planning to produce about 3,000 units a year of a yet-to-be-named crossover that will be introduced in 2016, chief executive Wolfgang Schreiber said, adding that the United States will get around 30 percent of production.

The new crossover will have a starting price of $190,000 and will have a hybrid version in 2017, Schreiber said. He said that the crossover looks nothing like the EXP 9 F concept that was unveiled at the 2012 Geneva auto show. He remarked that while the EXP 9 F concept was widely criticized, about 2,000 hand-raisers expressed wanting to purchase a production version.

Schreiber remarked that the production vehicle will be less boxy than the EXP 9 F and will take styling cues from Bentley's passenger cars like the strong feature lines over the rear wheel and a sharp roofline angle.

On the other hand, Lamborghini is mulling a crossover that would share a platform with Bentley and Audi. Rolls-Royce CEO Torsten Mueller-Oetvoes also said that the carmaker is considering entering the crossover segment, but noted that they are in no rush.

“We would only decide to go that route if we are 100 percent con-vinced that it fits the brand and it is an authentic product." He remarked that a crossover project isn't far enough along to consider unveiling a concept version. Rolls-Royce executives had earlier remarked that an SUV or crossover would not suit the brand's image.

Topics: bentley, suv, production

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