Bentley Motors posted a considerably increased operating profit of Euros 100.5m for the year ending December 31, 2012, compared to Euros 8m in 2011. Bentley was able to increase its total turnover by 29.9% to Euros 1.453 billion while its profit margin rose to 7%.
Proving the worldwide reach of Bentley’s business, exports made up 87.3% of Bentley’s total turnover, equivalent to Euros 1.269 billion in total export value. Bentley’s market share in the luxury segment increased by 4.9 percentage points to 20.1%. Furthermore, the start of the new year for Bentley had been strong. In the first two months of 2013, deliveries to customers increased by 39.5%.
Dr Wolfgang Schreiber, Bentley’s Chairman and CEO, said that the automaker expects a double digit growth rate for what remains of 2013 with the new Flying Spur expected to arrive mid-year.
In 2012, sixteen new global dealers had contributed to Bentley’s global growth and expansion. As a result, there are now 173 dealerships in 50 countries. Bentley will open 40 additional showrooms globally. Dr Schreiber said that Bentley’s performance in 2012 and in the first months of 2013 reinforces its position as the top manufacturer of luxury vehicles and a truly global brand.
He also said that with sound investment and product planning, the company currently has its strongest model line-up ever and is moving to expand its market share. In 2012, the company experienced a 22% global growth with 8,510 cars delivered to customers. Its top three regions are the US (with sales of 2,457), China (2,253 units) and the UK (1,031 units). A series of new models like the Continental GT and GTC V8 had boosted sales. The Continental family made up 62% of total sales, with the Flying Spur accounting for 25% and the Mulsanne making up 13%.