Bentley Motors posted a 22-percent increase in global deliveries in 2012 to 8,510 vehicles, compared with just 7,003 units in 2011. The figures show that Bentley remains as one of the leading makers of luxury vehicles in the world. In 2012, Bentley was able to post a surge in deliveries in every international region, allowing the carmaker to increase its global sales network by 10%.
Bentley sold the most number of cars in the Americas, delivering 2,457 units in 2012 compared to 2,021 cars in 2011 for a 22-percent hike. The luxury carmaker grew the biggest in China, delivering 2,253 cars in the region in 2012, compared with 1,839 units in 2011 for a 23-percent gain. Bentley also delivered 1,333 luxury cars in Europe in 2012, compared with 1,187 vehicles in 2011 for a 12-percent growth. Due to the growing appeal of the Bentley brand in Russia, the carmaker logged a 37-percent jump in the region.
The luxury carmaker remains popular in the United Kingdom, where it recorded a 7-percent hike in deliveries, from 1,031 cars in 2011 to 1,104 units in 2012. The company gained 44 percent in the Middle East region, delivering 815 cars in 2012. Bentley likewise posted similar growth in Asia Pacific, where it sold 358 cars in 2012 compared to 249 in 2011 for a 44-percent jump. Bentley’s deliveries in Japan also grew by 73 percent to 190 deliveries in 2012 from just 110 in 2011.
Proving popular to luxury customers around the world is Bentley’s new 500hp V8 engine, which accounted for almost a fifth of total sales and attracted a large number of new customers to the brand. On the other hand, the W12 Continental GT and GT Convertible also maintained their appeal as the models jointly accounted for over a third of all sales. Bentley’s flagship, Mulsanne, posted a 10-percent growth in 2012. It should be noted that four out of every ten Mulsannes were sold in China, where its popularity was boosted by the Diamond Jubilee special edition. The Flying Spur also continued to sell well, particularly in China.