Bentley names new regional bosses: Sheer for China and Chabin for Europe

Article by Christian A., on February 23, 2012

Bentley has named Till Sheer as its China regional director, a new position in the company created to mirror the emerging importance of the region. The automaker has also named Guillaume Chabin as the company's new regional director for Europe. Prior to joining Bentley, Sheer worked for Volkswagen Hong Kong as head of the Bugatti and VW brands.

Before joining VW Group in Italy in 2003, he worked in business planning, brand management and sales within the German operations of Fiat and Renault. In 2008, he transferred to Hong Kong, setting up the importer operations of VW for the region. Currently, China is Bentley's second biggest market next to America.

In 2011, its automobile sales in China almost increased twice to 1,839 units, doing better than a 32% increase to 2,021 units in the automaker's U.S. markets. The company's worldwide sales last year leaped by 37% to 7,003 units. Chabin worked for Lotus Cars before rejoining Bentley. He has previously worked for Bentley from 1999 to 2007 at its European Head Office in Berlin, assisting in the revamp of the dealer network and sales activities. In his new position as regional director of Europe, he replaces Richard Gordon, who has left the automaker.

Topics: bentley, china, europe

If you liked the article, share on:

Pin It

Comments

Recommended

Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries