Bentley has further penetrated the Swedish market after opening a new dealership in Grev Turegatan, Stockholm. The luxury British marquee has its new showroom on Grev Turegatan, which is considered a major thoroughfare in one of the city’s main designer shopping districts, allowing it to draw closer to its main customer base in the area.
The new showroom also represents Bentley’s significant long-term investment in the region. Bentley’s existing facility in Malmö, Sweden, will still serve customers in the south of the country by operating as an official Bentley aftersales and pre-owned sales center. Filip Larsson, managing director at Bentley Stockholm, remarked that the opening of the new showroom in the city “is a great moment” for the carmaker in the country. He said that Bentley cars have been popular with customers in Sweden, thanks to their “all-year round, effortless driveability.”
He quipped that bringing Bentley’s sales center closer to its main customer base will strengthen the brand’s position in Sweden even further. During the official opening of the showroom, Bentley Stockholm unveiled the new Flying Spur to local customers. The Flying Spur boasts of exquisite luxury and craftsmanship as well as state-of-the-art technology.
The all-wheel drive unit is powered by Bentley’s 6.0-litre, twin turbo W12 engine that provides up to 625 PS of output, allowing the Flying Spur to accelerate from zero to 100 km/h in just 4.6 seconds. Bentley posted a 22-percent jump in sales in Europe in the first half of 2013; with plans for further sales growth spurred by new model introductions and expansion of its dealer network.