Bentley has released a picture that teases its upcoming SUV, which design has been revised from the EXP 9 F Concept unveiled at the 2012 Geneva Motor Show. "The design has changed from the side, rear and roof. It's completely changed," Bentley chief executive Wolfgang Schreiber said. Critics described the EXP 9 F's large grille and air intakes as ugly and unsuited to an elegant British luxury brand.
"Many customers and also media said an SUV was a good idea, but not everybody was happy with the design of that time," Schreiber said. "This car will meet the expectations of our customers much better than two years ago." Bentley is set to roll out its first ever SUV in 2016. The SUV is key to Bentley’s target of increasing annual global sales to 15,000 vehicles from 10,120 in 2013.
Bentley sales chief Kevin Rose said they aim to sell 3,500 units of the SUV annually. The SUV may be unveiled at the 2015 Frankfurt auto show, Rose said. Engine choices will include the 12-cylinder unit fitted in the Flying Spur and Continental range. A plug-in hybrid version will be offered in 2017, Bentley said.
The new SUV will be underpinned by VW’s modular large SUV platform -- dubbed internally as PL37 -- that will also underpin the next Audi Q7. According to, Rose said the model will be priced above luxury SUVs such as the Range Rover, which most expensive model carries a tag of GBP140,000 (EUR160,000).
"The start point will sit above Range Rover," Rose said. “We would like to solve the problem of buyers who would like to spend more on an SUV, but currently cannot,” he said. The SUV will be primarily be sold in the United States, followed by China and the United Kingdom.