Bentley, Starwood enter into global partnership

Article by Christian Andrei, on April 18, 2012

Bentley Motors has entered into a global alliance with St Regis and The Luxury Collection Hotels & Resorts, which is part of Starwood Hotels & Resorts Worldwide. The partnership highlights the world-class excellence and heritage of both brands, building signature experiences for customers, residents and guests with driving programs, brand initiatives, special events and house fleets at flagship hotels across the globe. 

Models of Bentley Continental Flying Spur have been selected as the house fleet for a new breed of luxury travelers at St. Regis resorts and hotels worldwide including The St. Regis Saadiyat Island Resort in Abu Dhabi, The St. Regis Singapore and the brand's flagship in New York. 

St. Regis hosted in October 2011 a tailored Italian driving tour for owners of Bentley models and guests of The St. Regis Rome and the St. Regis Florence, which had recently opened. The Continental Flying Spur integrates the unrivaled craftsmanship and superb design for which the luxury automaker is famous with Continental GT's power and dynamics in order to deliver a premium and powerful motoring experience which has caught the interest of a new generation of discerning customers to the brand. 

Every Bentley has the capability to embark on long journeys while offering great comfort. But this has never been better demonstrated than in the legendary R-Type Continental from 1952 as well as its four-door successor, the Continental Flying Spur. The model continues to carry the Bentley bloodline of sporting Grand Tourers drawn from the original elegant yet powerful 1957 Continental Flying Spur. In the same way that it takes inspiration from the most desirable coupé of its time, it provides remarkable performance and amazing elegance and comfort. Both qualities complement with the expectations of meticulous Starwood guests.

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