Bentley, Starwood enter into global partnership

Article by Christian A., on April 18, 2012

Bentley Motors has entered into a global alliance with St Regis and The Luxury Collection Hotels & Resorts, which is part of Starwood Hotels & Resorts Worldwide. The partnership highlights the world-class excellence and heritage of both brands, building signature experiences for customers, residents and guests with driving programs, brand initiatives, special events and house fleets at flagship hotels across the globe. 

Models of Bentley Continental Flying Spur have been selected as the house fleet for a new breed of luxury travelers at St. Regis resorts and hotels worldwide including The St. Regis Saadiyat Island Resort in Abu Dhabi, The St. Regis Singapore and the brand's flagship in New York. 

St. Regis hosted in October 2011 a tailored Italian driving tour for owners of Bentley models and guests of The St. Regis Rome and the St. Regis Florence, which had recently opened. The Continental Flying Spur integrates the unrivaled craftsmanship and superb design for which the luxury automaker is famous with Continental GT's power and dynamics in order to deliver a premium and powerful motoring experience which has caught the interest of a new generation of discerning customers to the brand. 

Every Bentley has the capability to embark on long journeys while offering great comfort. But this has never been better demonstrated than in the legendary R-Type Continental from 1952 as well as its four-door successor, the Continental Flying Spur. The model continues to carry the Bentley bloodline of sporting Grand Tourers drawn from the original elegant yet powerful 1957 Continental Flying Spur. In the same way that it takes inspiration from the most desirable coupé of its time, it provides remarkable performance and amazing elegance and comfort. Both qualities complement with the expectations of meticulous Starwood guests.

Bentley’s new Flying Spur has set a new benchmark for luxury performance sedans. The new Flying Spur furthers its iconic predecessor’s global achievements with an unparalleled blend of graceful driveability, attractive luxury and artistry, sculpted design, and modern technology. This is Bentley's strongest four-door model to debut globally at the 2013 Geneva Motor Show.

Combining Bentley’s signature style with an athletic stance and modern details, its design team developed a sporty look with clean lines complementing bold rear haunches and LED day running lights and dished head and tail lights characterising the front and rear. The interior design has a well-appointed, roomy cabin dressing advanced acoustic and electronic technologies in elegant hand-crafted leather and wood veneers.

Drivers and passengers can access the vehicle and more with touch-screen infotainment, WiFi connectivity, a rear seat entertainment suite, and a new handheld touch screen remote that allows the rear-cabin passengers control an wide range of features without leaving their comfortable seats. An eight-channel, eight-speaker audio system with balanced mode radiators delivers clear high-quality sound with Bentley’s premium 1100W Naim system as an available option.

Bentley's celebrated 6.0-litre, twin turbo W12 engine powers Bentley’s new Flying Spur, along with a ZF eight-speed transmission. Achieving 625 PS (616 bhp) and 800 Nm of torque, the Flying Spur is more powerful than any other four-door Bentley. The power-to-weight ratio is improved by 14% compared to the outgoing model, and it delivers an amazing 4.3 second 0-60 mph time and a top-speed of 200 mph (322 km/h). The all-wheel drive variant with a 40:60 rear-biased torque split delivers outstanding road power with an agile, appealing drive in all conditions.

Topics: bentley, partnership

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