Bentley teams up with Lalique to launch its first luxury fragrance range for men

Article by Christian A., on February 21, 2013

Bentley has teamed up with master French crystal maker Lalique for the launching of its first luxury fragrance range for men. According to Director of Licensing at Bentley Motors, Lindsay Weaver, this partnership has made it possible for Bentley’s brand core traits to carry over to luxury fragrance. Silvio Denz, CEO of Lalique, said that the respective histories of Bentley and Lalique are similar.

They were both founded nearly a century ago. The two companies also value the same qualities: craftsmanship and tradition, luxury, lifestyle and innovation. Denz added that in collaborating to make a fragrance, they were able to “capture the essence of our skills and our vision in a bottle.”

With the aid of Bentley and Art & Fragrance, the owner of Lalique, they made the bespoke ‘Lalique for Bentley Crystal Edition’, a remarkable crystal flacon with the iconic ‘Flying B’ Bentley mascot.

The fragrance is contained in luminous crystal that features dynamically styled wings that characterise eternal beauty. Mylène Alran, from the French perfume house Robertet, composed the eau de parfum. It’s described to be a fitting elixir of fine woody notes and fine leather. In addition, the scent is enhanced by orris butter to make a sensual and charismatic disposition. The ‘Lalique for Bentley Crystal Edition’ shows off its glassmaking prowess.

It is limited to only 999 units, which are offered at carefully chosen retailers from April 2013. Top French perfumer Nathalie Lorson, from the perfume house Firmenich, created the ‘Bentley for Men’ and the high-impact ‘Bentley for Men Intense’ fragrances. She has adeptly captured the quintessence of the luxury automotive brand Bentley into an excellent and distinctive fragrance experience. To accomplish this, only the best perfume raw ingredients were used. Of course, it will feature fine wood and leather notes, which are required for Bentley’s debut fragrance.

Topics: bentley

If you liked the article, share on:

Comments

Recommended

BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries