Bentley wants to tap into the expanding market for bulletproof vehicles and is now thinking about introducing an armour-plated car range to the consumers in Latin America, the Middle East and Russia. Bentley sees the need for secure vehicles in countries where there’s a risk for kidnap and assassination.
Bentley's finance chief Jan-Henrik Lafrentz pointed out the rising demand in countries where security is an issue such as in Latin America, Russia, and the Middle East. He said that the VW-owned company is examining the business case of offering armoured cars. About 80% of Bentley sales are not in the UK.
Bentley’s Crewe factory doesn’t build the armoured vehicles. However, the automaker won’t divulge if it has produced armoured vehicles previously. It has been widely reported that Prince Charles owns a bulletproof version of the Turbo R. There are already armoured versions of Jaguar Land Rover’s two key brands. These were built by specialist manufacturers.
Bentley had sales of slightly below 4,000 vehicles in the first half of 2012, higher by 32% year on year, with US sales going up by a quarter and Chinese sales rising by 55%. For the first half of 2012, 557 Bentley models were delivered to customers – a 4.5% increase compared to the same period in 2011.