Bentley weighs up possibilities for a bespoke division

Article by Andrew Christian, on July 10, 2014

As you may know already, Ferrari can create some unique models for a proper amount of money (such as the SP America or the F12 TRS), while Jaguar Land Rover recently announced the creation of Special Operations division, which created the F-Type Project 7.

Apparently, these are not the only manufacturers which build one-off models as Bentley could also return to its coachbuilding roots. For those who don’t know, when Bentley was born, the company built chassis and customers put their body of choice on top.

Kevin Rose a.k.a. Bentley’s member of the board for sales and marketing admitted that he likes the idea of creating one-off models, but the company needs to work out if this plan is feasible.

Asked what would happen if a wealthy client approached with a big sum of money for a unique vehicle, Rose said that this depends on what the customers want and on the legislation where they live.

If in Middle East a one-off model is not such a big deal as the market already features lots of such vehicles, in Europe these things are far more strict.

Still, we’ve seen the Bentley Continental Flying Star created by Touring Superleggera and we must admit that we liked the idea. So, if Touring Superleggera managed to build such a car we can’t see why Bently can’t.

Topics: bentley

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