Bentley will not produce the Mulsanne Convertible due to lack of demand

Article by Christian Andrei, on September 23, 2013

Due to the lack of demand, the Bentley Mulsanne convertible concept privately displayed at last year’s Pebble Beach concours won’t be produced, Bentley CEO Wolfgang Schreiber told Car and Driver at the Frankfurt Auto Show. Initially, Bentley had wanted to push forward with the model. Schreiber now confirms that this car won’t be built as there’s only a regional demand for it.

He explained that while it’s likely that the Mulsanne convertible will succeed in the U.S. and in some areas in Europe, he doesn’t think that it will make a good business case as the demand won’t be enough. In 2012, Bentley sold 1,169 Mulsannes.

That’s why it won’t make sense to spend a lot of money for its engineering and sell just a couple hundred units annually. Bentley currently has a project to develop the upcoming SUV and as this entails a huge amount of funding, it’s not possible to finance another project. The SUV is expected to attract more sales than a convertible Mulsanne so it was an easy choice.

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