Bentley will not produce the Mulsanne Convertible due to lack of demand

Article by Christian A., on September 23, 2013

Due to the lack of demand, the Bentley Mulsanne convertible concept privately displayed at last year’s Pebble Beach concours won’t be produced, Bentley CEO Wolfgang Schreiber told Car and Driver at the Frankfurt Auto Show. Initially, Bentley had wanted to push forward with the model. Schreiber now confirms that this car won’t be built as there’s only a regional demand for it.

He explained that while it’s likely that the Mulsanne convertible will succeed in the U.S. and in some areas in Europe, he doesn’t think that it will make a good business case as the demand won’t be enough. In 2012, Bentley sold 1,169 Mulsannes.

That’s why it won’t make sense to spend a lot of money for its engineering and sell just a couple hundred units annually. Bentley currently has a project to develop the upcoming SUV and as this entails a huge amount of funding, it’s not possible to finance another project. The SUV is expected to attract more sales than a convertible Mulsanne so it was an easy choice.

If you liked the article, share on:

Comments

Recommended

As the premiere day of the Audi A8 (D5) comes closer, the company again gives us another preview of the luxury sedan’s new features before we see it in person...
by - June 29, 2017
British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries