Bentley will not produce the Mulsanne Convertible due to lack of demand

Article by Christian A., on September 23, 2013

Due to the lack of demand, the Bentley Mulsanne convertible concept privately displayed at last year’s Pebble Beach concours won’t be produced, Bentley CEO Wolfgang Schreiber told Car and Driver at the Frankfurt Auto Show. Initially, Bentley had wanted to push forward with the model. Schreiber now confirms that this car won’t be built as there’s only a regional demand for it.

He explained that while it’s likely that the Mulsanne convertible will succeed in the U.S. and in some areas in Europe, he doesn’t think that it will make a good business case as the demand won’t be enough. In 2012, Bentley sold 1,169 Mulsannes.

That’s why it won’t make sense to spend a lot of money for its engineering and sell just a couple hundred units annually. Bentley currently has a project to develop the upcoming SUV and as this entails a huge amount of funding, it’s not possible to finance another project. The SUV is expected to attract more sales than a convertible Mulsanne so it was an easy choice.

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries