Bentley’s Heritage Roadshow begins

Article by Christian Andrei, on September 17, 2010

In what could only be described as a rare occurrence, Bentley Motors embarked on a unique road trip across the United States. Known for its yearly tours featuring a Grand Touring car, Bentley Motors took on a different route and toured instead with Heritage Parts and Accessories.

Over 1,000 components that are meant to be sold to US fans of Bentley and Rolls Royce will be made available through the road trip. Thanks to the Bentley Heritage Roadshow bringing a thousand accessories directly from its UK plants, US consumers now have a chance to buy directly from the company.

This gives them the advantage of being able to acquire, if they are lucky, parts that are considered rare, and at a good price. They can also get assistance from the technicians and experts that travel with the Roadshow on how they can acquire the parts or accessories that they need.

The Roadshow is transporting not just any ordinary after-sales accessories for Bentleys and Rolls Royce cars. The consignment made available nearly everything, including V8 engines. Users’ manuals have also been produced for the benefit of those users whose manuals have already been lost after several years of owning Bentleys.

The company is even making available a three-year warranty on the parts. However, an accredited Bentley dealership has to install the part into a vehicle for the owner to qualify for the warranty. The Roadshow follows after an open door opportunity that allowed American owners of Rolls Royce and Bentley cars to visit the Bentley parts and accessories factory in Crewe.

The overwhelming response from the intended market influenced Bentley’s decision to embark on the very unique Roadshow, Steve O’ Hara, Bentley Motor Ltd.’s after-sale director, explained. In addition, O’Hara said, Bentley had noted that 80% of Bentley cars that rolled out of their manufacturing facilities continue to be functional.

Because families still experience the joy of riding and driving a fully functional Bentley, the company acknowledges that it has a responsibility to support the owners of these Bentleys by giving them access to customer service and parts they need to maintain their beloved vehicles.

Not that it was easy. O’Hara said that they have to spend 2 months touring the entire United States with a convoy carrying a thousand accessories and parts. Fortunately, the after-sales director for Bentley said, the roadshow received the support of Bentley dealers all across the United States. Bentley’s partners and associates are also in full support of the unique roadshow.

Press Release


An Anglo-American team from Bentley Motors has just kick-started a US road trip with a difference. On this occasion, the famous British luxury carmaker won't be crossing the continent with one of their renowned Grand Touring cars but will instead be accompanied by over 1,000 Heritage Parts and Accessories that have been specially shipped into the US from the company's manufacturing headquarters in the UK.

The Bentley Heritage Roadshow, which has just completed its first leg in Beverly Hills, is designed to ensure that US enthusiasts of both Bentley and Crewe-built Rolls-Royce cars (1955-2002) can buy a range of specialist, 'hard-to-find' parts as well as useful accessories direct from the British company.

And just in case the right part or accessory has not made the transatlantic journey, Bentley's crew of factory-trained technicians and experts will be on hand to arrange delivery at a later date or to offer advice.

"We have a unique but also very enjoyable challenge at Bentley," explains Steve O'Hara, Director for After-Sales, Bentley Motors Limited, Crewe. "Nearly 80 per cent of all the Bentleys ever built are still in existence. They have been cherished by generations of owners and are often considered a part of the family. In many cases these classic cars are still being driven and enjoyed, rather than living in museums, and our task is to continue to provide these passionate owners and drivers with the service and parts they need."

The decision to launch the Heritage Roadshow was inspired by the incredibly positive reaction from American owners when Bentley briefly opened the doors of its vast parts and accessories facility in Crewe last year. Mr. O'Hara adds:

"We received a flood of e-mail and telephone enquiries last year as well as several visitors from the United States, who flew in just to attend the Parts Warehouse open day. We felt it was important to respond to this enthusiasm and come to the United States. The challenge of spending nearly two months on the road and visiting places as diverse and distant as Maryland and Florida has been made easier by our American colleagues and the support of our Bentley dealers who are hosting the roadshow."

The 1,000-strong consignment of parts and accessories includes everything from true heavyweight items like complete V8 engine blocks right through to pristine owner manuals (printed to US specifications) which are offered in original, branded wrapping. All the parts on the Heritage Roadshow are supported by a three-year manufacturer guarantee if fitted by an approved Bentley dealership.

Having enjoyed a strong start in Beverly Hills, the Heritage Roadshow will be visiting the following cities and Bentley Dealers.

Roadshow Schedule
* Opening event – Bentley Beverly Hills, California
* 18 September – Bentley Pasadena, California
* 22-23 September – Bentley Parsippany, New Jersey
* 25 September – Bentley Bethesda, Maryland
* 2 October – Bentley High Point, North Carolina
* 13 October – Bentley Dallas, Texas
* 16 October – Bentley Houston, Texas
* 21 October – Bentley Palm Beach, Florida
* 23 October – Bentley Miami, Florida

Topics: bentley

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