“Sold to Cadillac.” -- This was part of the tagline in Jeep’s Twitter account after it was hacked and defaced by hackers. The tagline is, of course, not true as well as other tweets placed on the account after hackers gained control of it. The tagline apparently forced Cadillac, a luxury unit of General Motors Co., to clarify on its own Twitter account that it had nothing to do with the hacking of Jeep’s page.
Hackers also replaced Jeep's logo with Cadillac's. The tagline read “The official Twitter handle for the Jeep - Just Empty Every Pocket. Sold to Cadillac. In a hood near you!" One tweet on the page read “Sorry guys ... no more Jeep production because we caught our CEO doing this.”
The tweet was linked to an image of a man inhaling on what looks like a bong. A Cadillac spokesman said that there was "some Twitter mischief going on." Jeep’s Twitter account is managed by North Carolina-based Ignite Social Media, an agency that handles Twitter and other social media accounts for most of Chrysler's brands in North America.
Ignite noticed the first unauthorized tweet on Jeep's account at 1:32 p.m. ET Tuesday, according to Ed Garsten, head of Chrysler digital media. Garsten remarked that Ignite immediately contacted Twitter to begin the process of regaining control of the account.
Garsten said that Jeep’s account was back under Chrysler's control in less than an hour. Garsten said Ignite and Chrysler are looking at bolstering security on the site, which may entail the use of stronger passwords and other measures. Garsten said they have no idea who hacked Jeep’s Twitter account. Burger King's Twitter was similarly hijacked a day earlier.