Big Turn On campaign launched to promote the Nissan Leaf EV

Article by Christian A., on June 25, 2012

Aimed at spreading information about Nissan’s 100% electric LEAF, the ‘Big Turn On’ online campaign is meant to get a million people ‘turned on' to electric vehicles. Nissan expected to reach its target within 100 days but it was able to hit its goal 15 days earlier on June 21.

Paul Willcox, Senior Vice President for Sales and Marketing, Nissan in Europe, said that the company is “delighted” to have reached the milestone ahead of schedule. He thinks that it is proof that more people consider cars such as Nissan Leaf as a true alternative.

However, he said that the campaign will continue to encourage consumers from France, Germany, the Netherlands and the UK to think about the benefits of zero-emission driving as well as to demonstrate that is Leaf is safe, frugal and good for the environment.

When the campaign ends, Nissan will give 30 Quick Chargers to the city that has the most number of drivers turned on to EVs while the person who has urged the most individuals to turn on will get a Nissan LEAF.

These CHAdeMO standard Quick Chargers are included in the 400 that Nissan intends to donate to cities throughout Europe by the end of FY2012 to hasten the development of infrastructure. Longer trips are made possible by the batteries that could be charged to 80% capacity in only half an hour at these Chargers. The Netherlands and France are the first among the many countries to get the Nissan Quick Chargers.

The front end of the new Nissan Leaf is distinguished by its upright V-shaped design, as highlighted by its long, up-slanting headlights that employ LED (light-emitting diode) technology. These headlights feature a blue internal reflective design that advertises its uniqueness. In addition, these headlights help reduce wind noise and drag, thanks to the fact they were designed to split and redirect the flow of air away from the door mirrors. By employing LED technology, these headlights use up just 10 percent of the electricity that conventional lamps typically consume.

Inside, the new Nissan Leaf exudes a pleasing yet stylish interior, thanks to the presence of bright trim colors. It features the so-called "blue earth" color theme – based on the Aqua Globe body color of EV’s introductory model – as seen on its blue dashboard highlights and instrument illumination.

New Nissan Leaf makes use of an exclusive advanced IT system, which by linking to a global data center, could offer information and entertainment but also support any time of the day. It comes with a dash-mounted monitor that shows its "reachable area" -- remaining power – as well as a number of nearby charging stations.

Amazingly, drivers could use their smartphones to turn on air-conditioning as well as set charging functions, even when the EV is powered down. Moreover, users could pre-program the on-board remote-controlled timer to recharge batteries.

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