Bill Peffer exits as US sales head for Cadillac

Article by Andrew Christian, on June 19, 2014

Bill Peffer has exited vice president of US sales and service at Cadillac in the United States to pursue other interests. General Motors spokesman David Caldwell confirmed Peffer’s exit to Automotive News in an e-mail. Kurt McNeil, GM's current chief of US sales operations, will play the role of interim US sales head for Cadillac.

Peffer was Cadillac’s third US sales chief in a year. He was named to the in October 2013, after serving as chief executive of Nissan Australia. He replaced Chase Hawkins, who just spent 13 months in the job before being he was dismissed in June 2013 due to an undisclosed policy violation.

Peffer was handpicked by Bob Ferguson, senior vice president of global Cadillac. The luxury brand has seen its sales in the US in the first five months of 2014 drop 2 percent, after posting a 22-percent jump in 2013.

Ferguson has been going in and out of Washington DC to help GM concoct a good response to its ignition switch recall. He is expected to leave his Cadillac post to focus on the current task at GM.

The US sales drop in the first five months of 2014 was not in line with Fergusson’s forecast of a 10-percent surge in US deliveries for the full year. Cadillac’s deliveries were affected by a 20-percent drop in sales of the ATS compact sedan in the first five months of 2014.

Peffer told Automotive News in an interview in April that that competition in that critical segment had toughened up following the arrival of Mercedes CLA sedan and other offerings.

In his role as Cadillac's chief of US sales and service, Peffer was in charge of overseeing a sales unit that served as the face of the brand to around 940 dealerships.

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