Blackberry seeks to widen lead in connected-car market

Article by Christian A., on March 31, 2014

While BlackBerry is heavily defeated by its rivals in the smartphone software market, it remains strong in the connected-vehicle market. Its QNX operating system has become the technology of choice for mapping, communication and entertainment systems for carmakers like Ford Motor Co., Porsche and BMW.

Mark Boyadjis, an analyst at IHS Automotive, remarked that the QNX is one of the more valuable assets in Blackberry right now. Blackberry is seeking to get a larger share of the connected-car market as demand for its smartphones continues to drop. Analysts expect the company’s revenue last quarter to have dropped 58 percent.

QNX accounts for around 2 percent of BlackBerry's sales, and has to possibly fend off challenges from rivals Apple and Google in the connected-car market. The market for connected-car technology -- worth $18 billion in 2012 – is expected to climb to $53 billion in 2018, according to GSMA, a global association of wireless carriers.

Technology companies around the world are shifting their attention to connected cars as smartphone growth rates slow. Apple unveiled the CarPlay platform at the 2014 Geneva Motor Show, during which carmakers Ferrari, Mercedes-Benz and Volvo showcased it.

Apple and BlackBerry, however, are more of collaborators rather than rivals in the connected–car market as QNX software allows CarPlay to recreate the iPhone experience on the console's screen, using icons familiar to iPhone users like "Phone," "Messages" and "Maps." Derek Kuhn, QNX's vice president of sales and marketing, told Bloomberg that they never thought of Apple as a competitor. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries