Blackberry seeks to widen lead in connected-car market

Article by Andrew Christian, on March 31, 2014

While BlackBerry is heavily defeated by its rivals in the smartphone software market, it remains strong in the connected-vehicle market. Its QNX operating system has become the technology of choice for mapping, communication and entertainment systems for carmakers like Ford Motor Co., Porsche and BMW.

Mark Boyadjis, an analyst at IHS Automotive, remarked that the QNX is one of the more valuable assets in Blackberry right now. Blackberry is seeking to get a larger share of the connected-car market as demand for its smartphones continues to drop. Analysts expect the company’s revenue last quarter to have dropped 58 percent.

QNX accounts for around 2 percent of BlackBerry's sales, and has to possibly fend off challenges from rivals Apple and Google in the connected-car market. The market for connected-car technology -- worth $18 billion in 2012 – is expected to climb to $53 billion in 2018, according to GSMA, a global association of wireless carriers.

Technology companies around the world are shifting their attention to connected cars as smartphone growth rates slow. Apple unveiled the CarPlay platform at the 2014 Geneva Motor Show, during which carmakers Ferrari, Mercedes-Benz and Volvo showcased it.

Apple and BlackBerry, however, are more of collaborators rather than rivals in the connected–car market as QNX software allows CarPlay to recreate the iPhone experience on the console's screen, using icons familiar to iPhone users like "Phone," "Messages" and "Maps." Derek Kuhn, QNX's vice president of sales and marketing, told Bloomberg that they never thought of Apple as a competitor. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016
Have you ever heard of the name Kris Singh? If you’re passionate about cars, you’ve probably come across this name at some point while you scour reports about the latest...
by - September 2, 2016