The BMW 328, which laid down a milestone in the history of automotive industry, is celebrating its 75th anniversary on May 11, 2011. In production from 1936 to 1940, the vehicle was the most successful sports car on the racing scene during the 1930’s. The BMW designers developing the 328 focused on the essentials of the vehicle - lightweight construction, reliability, acceleration and agility. This ushered in a new era in the process.
During that time, when powerful supercharged "Kompressor" machines were dominating the racing scene, the BMW 328 Roadster was a genuine sensation, producing a modest 80 horsepower in series production form and weighing only 780 kilograms.
The vehicle model had its debut outing on June 14, 1936, at the Nürburgring. The BMW 328’s success lies in the sum of its parts that underpinned a fresh understanding of what a vehicle could be - one which saw the engine’s output teaming up with the optimum interplay of all the vehicle’s parts, complemented by maximum efficiency, to obtain success.
Among these components are a meticulously tuned chassis that delivers perfect roadholding, aerodynamic lines, the perfect engine, ideal weight distribution and meticulously applied lightweight design. These features allowed the 328 to exemplify the values that continue to support the BMW name today: a high level of innovation, dynamics and aesthetic appeal.
Has it really been 75 years since the BMW 328 was first introduced? It feels like it was only yesterday.
The BMW 328 was one of the first sports cars in history to be coveted for its dynamic performance, state-of-the-art technology and gorgeous design, and this is still how it is viewed today. In fact, the original 328 was already praised for its lightweight material construction, streamlined design, optimised engine versions and then-unmatched suspension system.
As a way of celebrating the history of the BMW 328, from its 1940s speed-record performance at the Mille Miglia circuit to its podium finish once again in the previous year, BMW held three festive anniversary events.
The first celebratory activity will be when the BMW 328 is shown near Lake Combo at the Mille Miglia. A couple of weeks later, the car’s design and functionality will be the focus of the commemorative event at the Concorso d'Eleganza Villa d'Este. Finally, to celebrate the roadster's official anniversary, BMW will introduce a special honorary 328 adorned with multiple motorsport designs and powered by a 6-cylinder 3.0-litre engine. This will be called the BMW Hommage.
The BMW 328 Hommage is a tribute to the passionate innovative spirit of the entire BMW 328 line since it was first introduced, according to BMW Group Classic CEO Karl Bäumer. The 328’s creation is a significant milestone in all of automotive history.
BMW 328 Hommage Celebrates the 75th Anniversary of the BMW 328
Of all the sports cars of the 1930s, the BMW 328 is commonly adjudged to be the most beautiful and successful. Most of its success can be attributed to its design objectives, which were met by using lightweight materials, designing an aerodynamic shape, optimising engine variants and implementing the best suspension systems. Its creation marked the beginning of a new automotive philosophy where success is only attained when performance, efficiency and parameter harmonisation are all present.
The BMW 328’s original attributes of dynamic performance, luxury and high technology became synonymous with BMW as a whole.
This year will mark the 75th anniversary of the BMW 328. The first celebratory event will take place near Lake Como at the Mille Miglia, where the car’s racing history and achievements will be honoured. The BMW Touring Coupé has actually kept holding the highest average speed record on the Mille Miglia circuit even today. In 2010, the 328 again triumphed when the historic race was revived. A week after the first celebration, the two-seat roadster’s design and functionality will be feted at the Concorso d'Eleganza Villa d'Este. Even though classicism and innovation frequently clash, the BMW Group is marking the BMW 328’s 75th anniversary by unveiling the BMW 328 Hommage, a special edition automobile that celebrates the car’s passionate and innovative spirit throughout its history. BMW Group Classic CEO Karl Bäumer said that the 328’s creation is an iconic milestone in automotive history. The BMW 328 Hommage adapts the principal design features of the original 328 and modernises it in a way that the original designers Fritz Fiedler and Rudolf Schleicher might have done with the latest available technology.