Bmw allowing lease owners skip payments to overtake Mercedes-Benz

Article by Christian A., on October 15, 2012

BMW AG is presenting an incentive program through the end of this month that allows lease owners to skip payments if they purchase a new vehicle. They failed to surpass Daimler AG’s Mercedes-Benz in U.S. luxury auto sales. From an Oct. 10 notice sent to dealers, we learned that BMW is sending offers via mail to present lease owners of majority of the vehicles in its 2010 model-year lineup that permits the customers to waive up to three payments to buy a new or certified-used model.

This program offered through BMW Financial Services runs through Oct. 31. After Mercedes experienced a 7% sales increase in September, it extended its lead over BMW to 5,221 deliveries through the year’s first nine months in the race to be the top U.S. luxury auto brand.

Last year, BMW recorded higher sales than Mercedes and Toyota Motor Corp.’s Lexus, which was affected by vehicle shortages due to natural disasters in Asia at that time. Lexus held the No. luxury brand position in the U.S. for 11 years. The models that qualify for BMW’s lease pull-ahead program include the 1 Series and 3 Series sedans, as well as the 5 Series, 6 Series and 7 Series cars. The other models that are eligible are the X3, X5 and X6 SUVs.

The models that don’t qualify are the M versions and 3 Series coupes and convertibles among others. Mike Geylin, a spokesman for the finance unit who works for Kermich-Geylin Public Relations Inc., said that BMW Financial Services has presented a lease pull-ahead program three times in 2012. Geylin added that the initiative that runs through Oct. 31 is comparable to efforts BMW made last year. He explained that many automakers do this.

A July 31 notice sent to dealers announced BMW’s Specialty Demo Allowance deals that offers total payments ranging from $2,500 for some 2012 5 Series models to $7,000 for the 2012 7 Series. An Aug. 14 e-mail to dealers revealed that these allowances, which were also offered for the 2012 3 Series, were available until August.

BMW revealed that the new 7-Series is expected to cement its position as the luxury segment’s most innovative sedan. Considered as the BMW fleet’s flagship model series, the 7-Series has an excellent mix of a refined powertrain technology, sporting elegance, and luxurious comfort. With the brand placing the product substance a level higher than before, it won’t be surprising if this Sedan will indeed reinforce its leadership. One unique feature of the new 7-Series is the style which, when coupled with the one-of-a-kind equipment, results in a truly impressive way of travelling.

Indeed, when it comes to pioneering technology and visual appeal, the 7-Series more than meets the highest of world standards. This is significant as the luxury sedan class is the best symbol not only of exceptional driving experience but also that of a sporting elegance. Being redesigned, the new 2012 7-Series is able to confirm the athletic ability and excellent style through the new design features placed on both the front face and the rear section.

While the dimensions did change slightly, lowering the height by 8 mm meant that the sweeping lines get that added expression. This small change also helps highlight just how perfectly balanced the dynamic proportions of this vehicle are. The addition of the new headlights helps sharpen the 7-Series and its presence. When looked at on the front, the wide and long bonnet gives it that expressive and elegant silhouette. By putting precise curved lines on the bonnet, attention is placed on the brand’s upright kidney grille especially as they extend forward.

Two changes have been made in relation to the grille with the first being that the chrome surround has been made larger and there are now 9 slats rather than the typical 12. Because of this, its road presence is highlighted while made more distinct. The combination of the typical BMW corona rings and elegant accent strip helps highlight the already unique look.

Reinforcing this impression are the headlights, which use LED, though mainly offered as an option. In addition to the new headlights, BMW made sure that the ride comfort would be enhanced and the interior upgraded with soundproofing optimized. Add in the cutting-edge safety systems and the wide range of optional equipment and this allows the new 7-Series to deliver a top-of-the-line in-car experience. The 7-Series is also able to set new standards when it comes to performance and efficiency. This is due to a range of optimized or new drive systems, which include the second generation of the BMW ActiveHybrid 7 and the powerful in-line six-cylinder diesel engine.

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