Bmw and Mercedes-Benz projected quarterly sales growth

Article by Christian Andrei, on October 11, 2010

As you may know already China is world’s biggest auto market and some manufacturers consider it a key market in improving their sales. Bmw and Mercedes-Benz, considered the biggest makers of luxury vehicles, said that their sales in the fourth quarter will be improved thanks to the demand in China. Bmw introduced the revamped 5-Series sedan and wagon and it is confident that it will increase its numbers.

Meanwhile, Mercedes-Benz will introduce updated CL- and R-class models and it is very confident that it will continue the growth in the final three months after a record September.

Regarding the other German luxury carmaker Audi, its head of sales, said in a statement that the recently introduced A1 subcompact is expected to boost sales. He also added that A1 capacity was increased by 20 percent for 2011. “This new volume model will give us extra momentum in Europe in the fourth quarter,” said Peter Schwarzenbauer, Audi's head of sales.

Ian Robertson, the member of the Board of Management of BMW AG responsible for Sales and Marketing, described BMW's growth in September as “encouragingly strong,” noting that the carmaker posted increases in most of its markets.

He added that with exceptional new products on its lineup, BMW hopes to ride on the momentum in the fourth quarter of the year, during which double-digit percentage growth is expected.

Robertson noted that with BMW Group retail exceeding expectations so far this year, the carmaker would be able to log over 1.4 million deliveries in 2010 and to keep its crown as the No. 1 premium auto company.

The BMW brand posted a 20.4-percent jump in year-on-year sales in September to 117,467 units, driven primarily by its large model series. For instance, the BMW 5 Series Sedan logged a 63.1-percent jump in deliveries in September to 19,184 units.

Topics: bmw, mercedes-benz, sales

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